The iQoo brand was launched in March 2019 as a sub-brand of Vivo. The iQoo line of smartphones is marketed towards young people and gamers. The iQoo brand has released several phones, including the iQoo 3, which was released in February 2020 that features a Snapdragon 865 processor, up to 12 GB of RAM, and a quad camera setup. iQoo phones are known for their powerful hardware and gaming-centric features. The iQoo brand is currently only available in China and India, but it is expected to expand to other markets in the future.