Founded in 2009, in China, Vivo is an electronics manufacturer, concentration on mobile phones. Vivo’s Xplay 3s was the world’s first phone with a quadHD display, thus showing how capable they are. Vivo also has a number of phones with Hi-Fi audio quality, aiming to please the audiophile. Vivo has the distinction of having different divisions for every country they enter, thus allowing them to customise and offer products relevant to the country. Vivo, a word dating back to 600 BC, expresses the liveliness and vitality of art, and Vivo hopes to do the same with their smartphones. The company was founded on October 1, 2001 as a joint venture between Sony and the Swedish telecommunications equipment company Ericsson, under the name Sony Ericsson. In 2012,Sony acquired Ericsson’s share in the venture . The latest smartphones from Sony are launched under Xperia series and are acclaimed for its design.