Apple has officially unveiled the iPhone 17, which has a lot of improvements in design, performance, and camera hardware. Starting September 12, people will be able to pre-order the company’s newest flagship smartphone. Retail sales will start a week later, on September 19, in more than 60 countries.

Smoother and Smarter Display

The iPhone 17 has a 6.3-inch Super Retina XDR display with ProMotion technology. The Refresh Rate dynamically changes between 1Hz and 120Hz, making the experience smoother and saving battery life for simple tasks like checking the time or reading static content.

Apple has also introduced Ceramic Shield 2, a tougher version of its front glass, which it claims offers triple the scratch resistance of its predecessor. Also, an anti-reflective coating has been added to cut down screen glare.

Under the Hood: A19 Chip Powers On-Device Intelligence

Apple’s A19 chip, which is built on a 3nm architecture, is at the heart of the new iPhone. With a six-core CPU and a five-core GPU, Apple says it’s designed to deliver better multitasking, faster App performance and more power-efficient operation.

The new neural engine also enhances AI capabilities on devices. This includes improvements to photo processing, voice recognition and support for real-time apps like live translation and AI-driven camera effects, all without using cloud servers.

Upgraded Cameras with a Focus on Versatility

Photography and video get a notable bump. The rear setup now includes a 48MP primary sensor and a 12MP 2x optical-quality telephoto lens. The system supports Apple’s Dual Capture feature, which lets users shoot with both front and rear cameras simultaneously—targeting vloggers and content creators.

The front camera gets a fresh upgrade too. Apple has introduced a Center Stage-enabled 18MP selfie camera that automatically adjusts framing during video calls and recordings. The wider field of view and support for 4K HDR video aim to improve both casual selfies and more serious content production.

Apple iPhone 17: Storage, Colour Options and Indian Pricing

Apple has doubled the base storage on the iPhone 17, which now starts at 256GB. If you need more space for apps and media, you can get the 512GB variant.

The 256GB version costs ₹82,900 in India, and the 512GB version costs ₹1,02,900. There will be five colours of the iPhone 17: black, lavender, sage, mist blue, and white.

Rollout Plans

Pre-orders begin on September 12, with general availability from September 19. Apple plans to launch the device simultaneously across more than 60 markets, including India, the U.S., and most of Europe.

Apple has announced the release of the iPhone Air, which the company said is the thinnest iPhone ever made. This is a new phone in the iPhone family. The iPhone Air has the latest Apple silicon chips and a frame made of titanium.

Pricing, Storage and Availability

The starting price of iPhone Air in the US is $999 and comes with 256GB, 512GB, or 1TB of storage. It will be available in Select countries, including India, for pre-order on September 12, with general availability beginning September 19. A second wave of rollout in 22 additional markets will follow on September 26. In India, the iPhone Air 256 GB has a price tag of Rs INR 1,19,900.

The device is available in space black, cloud white, light gold, and sky blue.

Thinner, Lighter and Stronger With Titanium Build

At just 5.6mm thick, the iPhone Air is Apple’s slimmest iPhone to date. Its frame is made from grade 5 titanium, featuring a high-gloss mirror finish and a newly sculpted plateau to house the camera system, Apple silicon, and speakers. Apple says that this internal redesign makes the most of space for a bigger battery while keeping the structure strong.

Enhanced Durability With Ceramic Shield

For the first time, Apple has applied Ceramic Shield protection to both the front and back of the device. Ceramic Shield 2 protects the front of the phone, making it three times less likely to get scratched and better at reducing glare. The back, which has the new camera plateau, is also protected by a Ceramic shield, which Apple claims makes it four times less likely to crack than older iPhones.

High-Brightness Display With Adaptive Refresh Rate

The 6.5-inch Super Retina XDR display supports ProMotion up to 120Hz for smoother visuals, alongside Always-On display functionality that can scale down to 1Hz when idle. The screen gets up to 3000 nits of brightness outside, making it the brightest iPhone screen ever.

Powered by A19 Pro, N1, and C1X Chips

The iPhone Air has three Apple-designed chips:

The A19 Pro has a 6-core CPU and a 5-core GPU, which makes it faster, lets you play AAA games, and lets you use AI on the device.

N1: A new wireless networking chip that works with Thread, Bluetooth 6, and Wi-Fi 7.

C1X is an Apple-designed cellular Modem that is twice as fast as the one before it and uses 30% less power.

Apple says this makes the iPhone Air the iPhone with the least power use ever.

Advanced Camera Systems With AI and Dual Capture

The iPhone Air includes a 48MP Fusion main camera, which offers the equivalent of four lenses through software. The new Photonic Engine makes colours and details more accurate and the 2x Telephoto zoom makes portraits and close-ups sharper, as per Apple.

The 18MP Center Stage front camera has a wider field of view and supports Dual Capture, which lets you record from both the front and back cameras at the same time. Other features include 4K HDR stabilisation, AI field expansion, and auto-rotation.

As far as Video is concerned, it supports 4K at 60 frames per second in Dolby Vision. For post-editing, it has Spatial Audio, wind noise reduction and Audio Mix tools.

Optimised for Battery Efficiency

Apple said the internal architecture has been designed to maximise space for the battery, aided by performance optimisations in iOS 26 and a new Adaptive Power Mode, which learns user behaviour and conserves energy during low-usage periods. The company did not disclose specific battery capacity but claims the device offers “fantastic all-day battery life.”

eSIM-Only Design and Global Support

The iPhone Air ships in an eSIM-only configuration in select countries, allowing for more internal space savings. eSIM is now supported by more than 500 global carriers, including all major U.S. operators. In India, however, the iPhone Air may come with a physical SIM.

iOS 26 and Apple Intelligence Integration

The iPhone Air comes preloaded with iOS 26. This version features new Apple Intelligence tools, including Live Translation for real-time voice and text translation, visual intelligence for interaction-based insights from screenshots, and AI call screening. Developers can access the on-device foundation model, which works offline for individuals concerned about their privacy.

Additional updates include enhancements to Apple Music, Maps, Wallet, and the new Apple Games app.

Apple has launched the iPhone 17 Pro and iPhone 17 Pro Max, which the company says are a big upgrade in performance and a complete redesign of its flagship smartphone line. The new devices have the A19 Pro chip inside and a new aluminium chassis. They also have better battery life and more advanced imaging and video tools for both regular users and professional content creators.

Prices & Storage Options

The iPhone 17 Pro costs $1,099 in the U.S. and comes in three sizes: 256GB, 512GB, and 1TB. The iPhone 17 Pro Max starts at $1,199 and comes with up to 2TB of storage for the first time. The iPhone 17 Pro 256 GB costs INR 1,34,900 in India, and the iPhone 17 Pro Max 256 GB costs INR 1,49,900.

Both models are offered in three finishes: deep blue, cosmic orange, and silver. New accessories include TechWoven, Clear, and Silicone cases with MagSafe, as well as a Crossbody Strap designed for hands-free use.

Availability and rollout in the market

People in more than 60 countries, such as the U.S., China, Germany, India, and the UK, can pre-order the devices on September 12. Deliveries will start on September 19. On September 26, 22 more markets will get a second wave of availability.

Display: Changes and Sizes

The iPhone 17 Pro has a 6.3-inch screen, and the iPhone 17 Pro Max has a 6.9-inch screen. The Super Retina XDR displays can get up to 3000 nits of brightness outdoors, have a 120Hz ProMotion refresh rate, an Always-On display, and a better anti-reflective coating.

Apple Intelligence and iOS 26

The devices run iOS 26 and include Apple’s new “Apple Intelligence” features, such as Live Translation for real-time multilingual communication, better screenshot analysis, call screening, and AI features that work offline. The AI model that runs on the device is open to developers and can be used in many languages, with more coming later this year.

Longer battery life?

Apple claims that the new aerospace-grade brushed aluminium unibody on the iPhone 17 Pro lineup is meant to make the phone cooler and make room for a bigger battery. Apple said that a vapour chamber filled with deionised water and laser-welded into the chassis spreads heat and allows for up to 40% better sustained performance.

This design also facilitates improved Antenna performance and supports faster charging, with both models capable of reaching 50% battery in 20 minutes when using Apple’s new 40W Dynamic Power Adapter.

The A19 Pro chip

The A19 Pro chip is at the heart of the new devices. It has a 6-core CPU, a 6-core GPU, and a new 16-core Neural Engine. The chip is made to work best with AI, high-end gaming, and multitasking that doesn’t use a lot of power. It supports ray tracing with hardware acceleration and high frame rates for gaming. Apple claims that games like Arknights: Endfield run better on it.

The devices also include N1, Apple’s newly designed wireless networking chip that supports Wi-Fi 7, Bluetooth 6, and Thread connectivity.

Camera System

Apple emphasised camera upgrades, introducing what it called its most advanced camera system to date. The three 48MP “Fusion” cameras — Main, Ultra Wide, and a new Telephoto — provide the equivalent of eight focal lengths, including the longest optical-quality zoom yet on iPhone, at 8x (200mm).

The Telephoto lens has a new tetraprism design and a sensor that is 56% bigger than the old one, which makes it better at taking pictures in low light. Apple said that a new image processing pipeline also makes colours more accurate and keeps more detail.

Center Stage Front Camera and Dual Capture Video

The Center Stage camera on the front has been redesigned with a square 18MP sensor that gives it a wider field of view and better resolution. The updated camera supports new features such as Dual Capture — enabling simultaneous front and rear video recording — and AI-powered auto-rotation for group selfies.

Filmmakers’ Video Tools Add Genlock and ProRes RAW

The iPhone 17 Pro models are the first smartphones to support ProRes RAW, Apple Log 2, and genlock, a synchronization protocol used in professional video production. These features aim to streamline multi-camera workflows and enable precise video alignment, reducing time spent on post-production editing.

Support for professional software platforms such as Final Cut Camera and Blackmagic Camera has also been added.

Ceramic Shield 2 Improves Durability and Scratch Resistance

Ceramic Shield 2, Apple’s new protective glass technology, is now on both the front and back of both devices. The new coating makes the surface three times more resistant to scratches and is meant to cut down on glare in bright places. Apple claims the material is four times more crack-resistant than glass used in prior models.

eSIM Expansion and Connectivity Enhancements

Apple is still moving toward eSIM technology. The iPhone 17 Pro and Pro Max will only work with eSIMs in 13 countries, including the U.S., Canada, Japan, and the UAE. However, the iPhone that will be released in India might have a physical SIM slot.

A day ahead of the launch, the iPhone 17 series battery details have been leaked, suggesting that there are going to be improvements across the lineup, with the battery for the iPhone 17 Pro Max finally crossing the 5000mAh mark. Here’s what to expect from the devices in terms of battery capacities.

Renowned Apple leaker ShrimpApplePro has revealed the iPhone 17 series battery details for the upcoming iPhone 17 lineup, including the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.

As per the leak, the vanilla iPhone 17 will feature a 3,692mAh battery, while the iPhone 17 Air is expected to feature a smaller 3,036mAh cell. The iPhone 17 Pro could pack a 3,988mAh battery, and the flagship iPhone 17 Pro Max might sport a larger 4,832mAh cell.

Interestingly, the eSIM-only versions of the iPhone 17 Air, Pro, and Pro Max are tipped to include even bigger batteries—3,149mAh, 4,252mAh, and 5,088mAh, respectively. This suggests that Apple may be taking advantage of the space saved by removing the SIM card tray, thereby fitting larger battery cells, potentially offering users longer battery life.

Further, all models are rumored to feature OLED displays, with displays ranging from 6.3 to 6.9 inches. Apple could also use an Anti-Reflective display in iPhone 17 Pro & iPhone 17 Pro Max. The display is also said to be more scratch resistant than before.

As expected, Apple will limit the feature to the Pro models while the iPhone 17 and 17 Air will miss out on it. However, the 17 and 17 Air are set to get their own display upgrades, especially support for 120Hz refresh rate. Previous leaks suggest that it won’t support the ProMotion technology, though, which means these won’t be LTPO panels so the Refresh Ratewon’t go down till 1Hz like in the Pro models.

Samsung today announced the launch of the Galaxy S24 with Snapdragon 8 Gen 3 process in India ahead of the festive season sales. “The new variant will go on sale in India ahead of the festive season, and is set to deliver industry-leading AI, camera, and performance to consumers,” said the company. The Galaxy S24 was launched with the Exynos 2400 Chipset in India in January of 2024.

Galaxy S24 Snapdragon Model: Specifications

The pricing of the new Galaxy S24 with Snapdragon 8 Gen 3 Processor is listed for Rs 54,998 on Amazon India. The device is claimed to be offered under Rs 40,000 during the upcoming Flipkart Big Billion Days 2025 sale. The starting price of the Exynos powered model last year was Rs 79,999, and it is now being sold for Rs 64,999 on Samsung’s website.

Aside from the chip, the rest of the specifications of the Galaxy S24 will remain identical to the Exynos powered model.

Read More: Samsung Galaxy S24 Review: Did Samsung Crack The Exynos Game?

The Galaxy S24 has a 6.2-inch FHD+ (2,340 x 1,080) Dynamic AMOLED 2x screen with a 120 Hz refresh rate. It supports HDR10+, has a Pixel density of 418 PPI, and is covered in a layer of Gorilla Glass Victus 2. The refresh rate of the display can change dynamically between 1 Hz and 120 Hz. The display supports up to 2600 nits peak brightness.

Galaxy S24 camera setup comprises of a 50MP primary wide camera with f/1.8 aperture, multi-directional PDAF and OIS. Then there’s a 10MP telephoto sensor with 3x Optical Zoom support, an f/2.4 aperture, OIS, PDAF and a 12MP ultra-wide sensor with an f/2.2 Aperture and 120-degree FoV. Next, it has a 12MP f/2.2 front-facing camera.

It runs on a 4000mAh battery and offers 25W wired and 15W wireless charging with reverse wireless charging support. As for the software, it is unclear as to which version of One UI the Snapdragon powered model will come with. Further, the Galaxy S24 will receive 7 major Android OS upgrades and 7 years of security updates.

Additional features include dual speakers with Dolby Atmos and IP68 dust & water resistance. Connectivity options on the device includes Wi-Fi 6E, 5G, LTE, NFC, Bluetooth 5.3 and Wi-Fi Direct.