Almost a year after unveiling “The Wall” – a large size MicroLED TV, Samsung is upgrading its Lifestyle range of elite cinematic TVs with the launch of ‘The Frame’ and Serif 4K QLED TVs. The South Korean electronics manufacturer has announced that The Frame and Serif TVs will be on display at CES 2019 in Las Vegas.
The Frame 2019 will come packed with Samsung’s quantum dot display technology which will deliver a wider colour palette when viewing HDR content. While its previous iterations came in 43-inch, 55-inch and 65-inch screen sizes, the new Frame TV will be available in a 49-inch size. The Frame will offer a new Art Mode which will adapt to a room’s lighting so that it blends in well with a user’s home decor.
The Frame’s Luminance Sensor adjusts colours on-screen to fit the ambient brightness of the room and offers digital pieces of artwork, including paintings and pictures, to turn an everyday living space into an art gallery. Additionally, the TV will be loaded with Samsung’s AI-powered Bixby voice assistant, allowing users access to TV and streaming platforms through simple voice commands. The TV will feature a One Connect Box which will be host to all the major connectivity ports and will be isolated from the main TV and connected only through a single cable.
Samsung will also be displaying the Serif 4K QLED at the CES event next month and it will be an enhanced version of The Frame or something like that. Designed in collaboration with Paris-based industrial designers, Ronan & Erwan Bouroullec, the Serif TV will offer a similar TV experience as that of the Frame but will also double up as a piece of furniture. There’s a shelf on the top of the screen and a fabric cover will keep the necessary ports hidden. The 2019 Serif TV will be available in 43-inch, 49-inch and 55-inch screen sizes and is intended for rooms where users don’t opt for a traditional TV.
The Samsung Frame and Samsung Serif QLED 4K TVs will be on display at the Consumer Electronics Show (CES) 2019 in Las Vegas.