Micromax is all set to enter the accessories segment in India. The company will be launching sound bars, Bluetooth speakers, earphones and power banks soon.
Micromax said that it will introduce new sound bars system under home entertainment segment in next 15 days, which will be available through both offline and online channels. The brand will also launch power banks that will be made available in the next 10 days.
“India is one of the fastest-growing mobile phone markets in the world and consumers today are spending a lot their time with the smartphones, fuelling demand for mobile accessories. The market currently is highly unorganised and some industry estimates suggest that it could be to the tune of $1 billion and there is a tremendous scope. A consumer today expects quality products and is willing to pay a little extra if the product offers competence and quality,” said Rohan Agarwal, Vice President, Consumer Electronics, Micromax.
Previously, a new smartphone bearing a model number ‘Micromax E4815’ was spotted online. The smartphone is said to come with a dual-camera setup which will come with a combination of 13-megapixel and 5-megapixel sensors. On the front, the smartphone will have a 5-megapixel shooter for selfies and video chats. There is also a LED flashlight on the rear which sits between the two cameras. The smartphone will have a metal unibody design and will feature a 5.5 inch IPS display. To know more about this device click here.