Months after introducing a new line of power banks in India, leading alkaline battery company Duracell has now announced a new alkaline battery – the Duracell Ultra. Duracell Ultra will provide up to 100 percent more power for the growing need of power-hungry device in the Indian household.
The move to bring a new product comes as Duracell acknowledges the fact that of the 12 battery-powered devices in the average urban Indian home, five demand significantly higher power than the rest. These high drawing devices could range from anything from a remote-controlled toy, game controllers, TV remotes or torches which need higher power consistently.
This is where the new Duracell Ultra alkaline batteries come in. The batteries are made of refined steel inside of which it consists of zinc, manganese and graphite which are used to convert chemical energy into electrical energy. This optimised design contains 3 key components – the anode, the cathode, and the separator – which work together to create a quality battery that delivers strong power.
All of this is housed inside a nickel-plated steel canister with a tin-plated brass nail which helps in full utilisation during discharge.
Speaking about their latest announcement, Duracell Middle East and India MD, David Abraham said “At Duracell, we are passionate about using over 50 years of expertise in developing the very best portable power technology to ensure we are meeting the evolving demands of our consumers. As the popularity of power hungry gadgets that keep us connected, entertained and monitored increases in India, we want to ensure we are powering families with the very best, longest lasting battery. With Duracell Ultra, we are offering just that. Lasting up to 100% longer, families can rely on Duracell Ultra to power their favourite toys and devices with safe quality unstoppable power that they can trust”.