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Xiaomi’s Second Mi Home Store Opens in Kolkata

By: Meenu Rana, The Mobile Indian, New Delhi Last updated : May 28, 2018 4:04 pm

Currently, the company's Mi Home stores are located in other cities such as Coimbatore, Jaipur, Mohali, Bengaluru, Delhi, Mumbai, Hyderabad, Pune, Bhopal, Gurugram, Noida and Chennai.
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After opening its first Mi Home retail store in Kolkata, Xiaomi has now opened the second Mi Home store in the city. The store is located at Avani Riverside Mall, Kolkata. The first store is located at South City Mall, Kolkata which was opened in January this year.

Currently, the company's Mi Home stores are located in other cities such as Coimbatore, Jaipur, Mohali, Bengaluru, Delhi, Mumbai, Hyderabad, Pune, Bhopal, Gurugram, Noida and Chennai.

For the unintended, Xiaomi Mi Store is basically an exclusive retail store where the company will showcase its vast product portfolio which includes smartphones, accessories, Mi Purifier 2 and more. Users can experience and purchase the latest products from these stores. Further, the store will also showcase product ranges that are not launched in India as well. The company is also planning to open 100 more stores in India in next two years and will set up Mi Home experience zones as well.

With this, Xiaomi is now eying the retail market as well. Xiaomi will continue to expand its offline presence with retailers and distributors in the country through its Direct to Retail (DTR) model which eliminates several layers within the offline distribution channel. This will allow Xiaomi to maintain price parity between products sold across both its online and offline channels.


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