Xiaomi is all set to open its first Mi Home retail store in Kolkata tomorrow i.e on January 26. The store will be located at South City Mall, Kolkata and it will be the first Mi Home store in the city.
Currently, the company’s Mi Home stores are located in other cities such as Bengaluru, Delhi, Mumbai, Hyderabad, Pune, Bhopal, Gurugram, Noida and Chennai.
Manu Kumar Jain, Managing Director, Xiaomi India, has announced this new through his official Twitter handle. The tweet reads “Kolkata Mi Fans! We heard you..Mi Home is coming to one of my favorite cities in the country! #AamaderMiHome”.
Kolkata Mi Fans! We heard you
— Manu Kumar Jain (@manukumarjain) January 25, 2018
For the unintended, Xiaomi Mi Store is basically an exclusive retail store where the company will showcase its vast product portfolio which includes smartphones, accessories, Mi Purifier 2 and more. Users can experience and purchase the latest products through these stores. Further, the store will also showcase product ranges that are not launched in India as well. The company is also planning to open 100 more stores in India in next two years and will set up Mi Home experience zones as well.
With this, Xiaomi is now eying the retail market as well. Xiaomi will continue to expand its offline presence with retailers and distributors in the country through its Direct to Retail (DTR) model which eliminates several layers within the offline distribution channel. This will allow Xiaomi to maintain price parity between products sold across both its online and offline channels.