Xiaomi has now opened its first Mi Home Store in Jaipur. The store is located at Pink Square Mall in Jaipur. The company has also launched its second Mi Home Store in Hyderabad. Recently, Xiaomi opened its first store in Coimbatore and third Mi Home store in Tamil Nadu.
Currently, the company’s Mi Home stores are located in other cities such as Kolkatta, Coimbatore, Bengaluru, Delhi, Mumbai, Hyderabad, Pune, Bhopal, Gurugram, Noida and Chennai.
Xioami has announced this new development through its official Twitter handle. The tweet reads “Mi fans! We’re now live with our very first Mi Home in the ‘Pink City’ of India & we don’t stop here. We are also live with our second Mi Home in the ‘City of pearls’. Yes, Y’all guessed it right. We’re now live in Jaipur & Hyderabad. For more visit – https://goo.gl/GEgtHj”.
Mi fans! We’re now live with our very first Mi Home in the ‘Pink City’ of India & we don’t stop here. We are also live with our second Mi Home in the ‘City of pearls’. Yes, Y’all guessed it right. We’re now live in Jaipur & Hyderabad.
For more visit – https://t.co/dFDSDAqB0b pic.twitter.com/f5q5Rk8aeE— Mi India (@XiaomiIndia) February 23, 2018
For the unintended, Xiaomi Mi Store is basically an exclusive retail store where the company will showcase its vast product portfolio which includes smartphones, accessories, Mi Purifier 2 and more. Users can experience and purchase the latest products through these stores. Further, the store will also showcase product ranges that are not launched in India as well. The company is also planning to open 100 more stores in India in next two years and will set up Mi Home experience zones as well.
With this, Xiaomi is now eying the retail market as well. Xiaomi will continue to expand its offline presence with retailers and distributors in the country through its Direct to Retail (DTR) model which eliminates several layers within the offline distribution channel. This will allow Xiaomi to maintain price parity between products sold across both its online and offline channels.