After recently opening its first Mi Home retail store in Kolkata, Xiaomi has now opened its first Mi Home Store in Coimbatore. The store is located at Prozone Mall in Saravanampatty and it is the third Mi Home store in Tamil Nadu. The other two Mi Home Stores are located in Chennai.
Currently, the company’s Mi Home stores are located in other cities such as Bengaluru, Delhi, Mumbai, Hyderabad, Pune, Bhopal, Gurugram, Noida and Chennai.
Xioami has announced this new development through its official Twitter handle. The tweet reads “Mi fans! We hear you! We have opened up our 1st #MiHome at @Coimb_Prozone Mall Coimbatore, Tamil Nadu aka ‘Manchester of South India’. Click to locate – https://goo.gl/cGy214″.
— Mi India (@XiaomiIndia) January 30, 2018
For the unintended, Xiaomi Mi Store is basically an exclusive retail store where the company will showcase its vast product portfolio which includes smartphones, accessories, Mi Purifier 2 and more. Users can experience and purchase the latest products through these stores. Further, the store will also showcase product ranges that are not launched in India as well. The company is also planning to open 100 more stores in India in next two years and will set up Mi Home experience zones as well.
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With this, Xiaomi is now eying the retail market as well. Xiaomi will continue to expand its offline presence with retailers and distributors in the country through its Direct to Retail (DTR) model which eliminates several layers within the offline distribution channel. This will allow Xiaomi to maintain price parity between products sold across both its online and offline channels.