LG recently announced the launch of 54 new dual cool inverter air conditioners in India. The price starts at Rs 31,990 and goes uptoRs 69,990. Thenew models come with a 5 and 3-star rating from the Bureau Energy Efficiency (BEE). At the launch event, we caughtupKulbhushan Bhardwaj, Business Head Room AC, LG India to know more about LG ‘s roadmap for India.
Here excerptsof the video interview. To watch the complete interview check out the video below.
What is your outlook for the AC market in India?
In thelast few years steady growth in demand for Ac across India.
LG plans to launch 54 air conditionersin India this year. What’sthebreak up between 3 Star and 5 Star?
We will launch 20 ACs with 3 Star Rating and 34 with 5 Star rating.
How many 5-star ACs do you plan to sell this year?
Of the total sales number which we plan to achievethis year 70% of them will be 5 Star ACs.
Why is the cost of Inverter ACs still high in India?
As a matter of fact, the cost of Inverter ACshave drastically come down in the last four years and we are hopeful going forward it will reduce further.
One of your competitors doesn’t sell window ACs any more. Do you also plan to do the same?
Demand for Window ACshave dropped off significantly in thelast few years but in North India, there is still 30% demand for it and we will cater to those customers. In 2019 we are launchingeight new window ACS which will be based on dual inverter technology.
Peopleleaving in Coastal areas facethe problem of changing their AC almost every year due to climatic conditions. How is LG planning to address there concern?
Yes, it is true that peopleliving near coastal areas have to change their ACs frequently due to salt corrosion but our new line up of air conditioner takes care of that. Our ACs can run in coastal areas without and corrosion for 3- 4years.
If a customers AC’s takes a long time to get repaired. Do you provide a standby AC?
Yes, in case a repair of AC is going to take 2 or 3 days we provide customers with a standby unit. Also, unlike some of our competitors who import Acswe manufacture allof them in Indiaand as a result never have an issue with spare parts.