At the Mobile World Congress 2019, Tanla Solutions introduced the first of its kind blockchain enabled commercial communication stack – TRUBLOQ. The product was unveiled in the presence of TRAI Chairman, R S Sharma and has been developed to comply with the new TRAI regulation where mobile users can set and manage their communication preferences and consents.
With the help of TRUBLOQ, telecom service providers can now eliminate fraudulent activities and safeguard users against spam, frauds and sensitive issues like data privacy. Tanla has announced that Vodafone India will be the first Telecom Operator to go live on Trubloq and will be their first customer to use Blockchain technology on a wide basis.
This kind of telecom solution comes as a rescue from the issues of commercial communication with respect to Trust, Security, Spam, Fraud and privacy breaches. In an attempt to safeguard against Unsolicited Commercial Communication (UCC) and privacy breaches, TRAI has sought to Trubloq for a distributed ledger, artificial intelligence and machine learning.
This comprehensive regulation is built on two key facets of empowering and safeguarding mobile consumers. With a strong focus on recording customer consent and preferences, the regulation unlocks all good virtues of blockchain i.e. Trust, Security, Immutability and creating a digital audit trail.
Speaking about the launch, Tanla Solutions CMD, Uday Reddy said “Trubloq is a ground-breaking innovation for the telecom industry, powered by Tanla’s blockchain based communication stack. This initiative would perhaps be the largest use case for Blockchain in the world with potential transactional volumes of above 10 billion per month. We are confident that it will empower the billion plus mobile users. It truly is Made in India for Digital India and beyond”.