Tata DOCOMO, the GSM brand of Tata Teleservices (TTSL) has launched its new ‘T24’ mobile service in Gujarat.
T24 is a new concept in India and has been launched in alliance with the retail chain giant Future group.
On purchase of talktime, service offers consumers’ discounts in the future group stores or free talktime when you shop. For example, you will get Rs50 discount on Gillete Mach 3 Cartridge Pack if you purchase a recharge of Rs 200.
“It is a unique marketing alliance between a retailer group and telecom operator that offers customers free talk time on purchases or recharges made at any of the Future group outlets,” Tata DOCOMO COO Gujarat Nipun Sharma said.
Future group operates store chains like Big Bazaar , Food Bazaar and Pantaloons will be offering this new service from 23 of its big stores spread across seven towns in Gujarat including Anand, Vapi, Surat and Bharuch.
“This new service, which is on a franchise model, will be offered from all of our 23 large outlets spread across seven towns in Gujarat,” Future Group CEO Telecom Mayur Toshniwal said.
“We shall open two more retail stores in Bhavnagar and Mehsana in Gujarat over next 6-8 months period,” he added.
According to Toshniwal, the new service has received encouraging response from its launch in Andhra Pradesh, Jharkhand, Orissa, Uttar Pradesh and West Bengal.
Tata Teleservices Limited (TTSL) has forged alliances with Virgin mobile , Quippo for passive infrastructure(towers), Japan’s NTT DOCOMO for GSM services and Future group for T24.