HomeNewsSansui launches new range of smart Televisions, Washing Machines, ACs and more

Sansui launches new range of smart Televisions, Washing Machines, ACs and more

Sansui’s latest range of Smart TV’s will be available at an introductory price of Rs 12,490 to Rs 60,490.

Sansui has launched a new range of tech-powered consumer durable and electronic products in the India market. The product includes smart Televisions, Washing Machines, Audio Devices, Air Conditioners, Refrigerators, Small Kitchen Appliances etc. and are now available in the market across offline and online platforms like Flipkart

Sansui’s latest range of Smart TV’s will be available at an introductory price of Rs 12,490 to Rs 60,490. Smart TVs come pre-installed with Netflix 5.1 and YouTube with dedicated keys on remote, IPS display and wide viewing angle. The company has revealed that its range will come with different resolutions including HD, FHD, UHD/4K and QLED in both regular and Smart TVs segment. TVs are designed with Japanese technology, producing sound and stunning details, and life-like colours.

Washing Machines new range includes semi-automatic, top-loaded fully automatic and front-load fully automatic which will be available between Rs 8790 to Rs 24990. They come with pre-set options and smart-cleansing programmes developed exclusively for Indian households.


The company has also launched refrigerators, ACs and Home Appliances include Coffee Maker and toaster. Sansui Blast Speakers come with good quality bass, Bluetooth, USB and AUX ports. The speakers are portable with wireless microphones.

Sansui has collaborated with Netflix and Dolby as well as technology partners Google and MediaTek, to ensure a smart and enhanced TV viewing experience in its latest range. In-line with the Government’s ‘Make in India’, Sansui also announced setting up of a state-of-the-art manufacturing unit for TVs, washing machines, refrigerators and air-conditioners spread over 30 acres in Gurugram by June 2020. The new facility will serve as a key manufacturing hub for Sansui in South East Asia besides generating around 3000 new employment opportunities in the country.

Sansui recently announced a strategic partnership in India with Delhi-based Jaina Group to consolidate its presence in the India and South East Asian markets. The Group plans to invest Rs 1000 crores in Indian operations in the next three years and is eyeing a turnover of Rs 3500 crore for the Sansui brand in India by year 2022. Jaina Group will make Sansui products available through 6000+ retail partners and after-sales service network of over 400 service centers, 2250 + certified field engineers and pin code coverage of 96%.

Speaking on the occasion, Pradeep Jain, Managing Director, Jaina Group said, “Jaina Group has been representing global digital brands in India for 25 years through localised solutions. With the Indian appliance and consumer electronics market expected to increase at a 9 per cent CAGR to reach Rs 3.15 trillion (US$ 48.37 billion) in 2022, we are confident of growing Sansui’s market share in India and are eyeing double digit market share by FY 22. Encouraged by the Hon’ble Finance Minister’s recent announcements aimed at boosting investments and supporting the Make in India initiative, we look forward to making India a global manufacturing hub for Sansui. Our extensive distribution network is our key strength and we will work towards strengthening the channel base further to ensure easy availability and after sales servicing of products across all corners of the country.”

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