Reliance Communications (RCom) today announced ‘Free Facebook Fridays’ offer for its pre-paid GSM customers to boost adoption of internet. The offer allows all Reliance pre-paid GSM customers to access the Facebook site on Fridays without having to worry about data charges, account balance or deductions from their data pack if they have activated one.
Gurdeep Singh, chief executive officer, Consumer Business, bRCom said, “With this offer of Free Facebook Fridays, we believe customers will get an opportunity to connect in an unhindered way; experience the benefits of unfettered net access, and drive data adoption and internet penetration in the country.”
Kevin D’souza, head of growth and mobile partnerships, Facebook India, said, “Such initiatives by Reliance Communications help make the Internet affordable and get more people to access the Internet in India.”
RCom is hoping that consumers who avail this offer will get hooked onto Facebook and will subsequently buy RCom sachet packs for Rs 50 to Rs 100 that offer unlimited Facebook free, along with a quota for using internet.