Homegrown cab aggregator Ola has announced that it’ll be binding in food delivery service Foodpanda in its app. With this announcement, Ola will now be hosting Foodpanda’s delivery service through a ‘Snacks’ menu with the Foodpanda logo adjacent to it. The emu can be accessed from the bottom left of Ola app’s UI.
The news comes almost ten months after Ola bought Foodpanda from the German-based Delivery Hero. As dubbed by OLA CEO Bhavish Aggarwal, Crave Party will offer the new ‘Snacks’ button on the Ola app. First-time users will be able to redeem desserts for as low as Rs 9 with other snacks coming in at Rs 19 and a biriyani starts for Rs 79.
This is not a heavy integration of Foodpanda on the Ola app as clicking on the Snacks button will lead users to the Foodpanda app or the Play/App Store, in case the food delivery app isn’t installed on the device. This will thus work similarly to how Uber flaunts its UberEATS service by redirecting users to the UberEATS app from the original Uber app.
As part of the announcement, Ola CEO Bhavish Aggarwal said in a blog post, “We added Foodpanda to the Ola family earlier this year to build on our shared love for food. It gives us the opportunity to deliver great food experiences to everyone and the journey has just begun. At Foodpanda, our mission is to connect us deeper with our love and passion for food, and build not just a great delivery experience but also a great food experience!”
Earlier this year, Ola alsobought Mumbai-based ticketing and commuting app Ridlrtoadd train, bus and metro bookings on its mobile platform and thus, taking a significant stance in the public transportation business in the country.