Reliance Communications (RCom) has announced the launch of ‘Smartcare on Twitter’ service that provides various user account management services to the company’s mobile phone subscribers via Twitter’s Live platform. Smartcare on Twitter enables Reliance mobile phone customers to manage their user account by simply using their Twitter account login.
According to the company, this new customer service initiative platform will let users explore a range of account information and services without having to reach out to traditional Customer Service representatives.
RCom claims that it is the first-ever such initiative in India that allows customers to tweet to ‘@RelianceMobile’, using specific keywords and hash-tags in order to get account information such as their balance/outstanding amount, facilitate online recharges and make bill payments, activate and deactivate any specific services, among other services. If customer tweets a query then the requested information will be sent back to him/her as a Twitter Direct Message (DM).
Commenting on the announcement, Gurdeep Singh, chief executive officer, consumer business, Reliance Communications, said, “This is part of our endeavour to empower customers, making service and self-help possible on Twitter’s popular social media platform, creating pride of ownership. This is the country’s first such initiative by a telecom player, utilizing the Twitter platform, including real-time back-end analytics tracking to enable customers to make informed choices and customize their accounts as per their preferences and usage requirements.”