As expected, Netflix has today rolled out roll out a cheaper plan for the Indian market. The new plan is priced at Rs 199 and it will be meant only for streaming on smartphone or tablet in the country. With this, members will be able to enjoy all of Netflix’s content uninterurupted and without ads in standard definition.
This is the fourth Indian plan by the company, in addition to the existing basic, standard and premium plans. The Rs 199 per month mobile-only plan allows subscribers to watch content in SD or standard definition content at 480p resolution. Sadly the plan will not support casting to view the content on the bigger screen. The mobile-only streaming plan will be cheaper than Netflix’s existing subscriptions starting at Rs 500.
This Netflix mobile-only plan will compete with other streaming platforms in the country like Hotstar and Amazon Prime. While Hotstar offers subscription comes at Rs 199 per month and Rs 999 per year, the Amazon Prime Video is priced at Rs 129 per month and Rs 999 for a year.
To sign up for the mobile plan:
1. Download the Netflix app or visit the website netflix.com
2. Select the mobile plan for INR 199/month (Goes live later today)
3. Add account details and try the first month for free (for new members)
Currently, the company offers three subscription plans including Basic, Standard HD and Premium Ultra HD. The Basic plan comes with a price tag of Rs 500, while the Standard HD pack is priced at Rs 650 and the Premium Ultra HD plan is available for Rs 800 per month. The Basic plan offers to stream on one screen at a time in standard definition, while Standard HD plan offers to watch SD streams on two screens at a time. The Premium Ultra HD plan offers to stream across four devices at a time with a video quality at HD and Ultra HD.
“Our members in India watch more on their mobiles than members any other country in the world — and they love to download our shows and films. We believe this new plan will make Netflix even more accessible and better suit people who like to watch on their smartphones and tablets — both on the go and at home,” Ajay Arora, Director, Product Innovation, Netflix.