Netflix has revealed that it is planning to roll out a cheaper plan for the Indian market. The new plan will be meant only for streaming on smartphones in the country. The new plan will come with a price tag below $5, which might be Rs 250 per month. The company revealed that it will introduce the new lower-price mobile-screen plan in India in Q3 of 2019.
“After several months of testing, we’ve decided to roll out a lower-priced mobile-screen plan in India to complement our existing plans. We believe this plan, which will launch in Q3, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay-TV ARPU is low (below $5). We will continue to learn more after the launch of this plan,” Netflix said in a letter to its shareholders.
The brand was previously reported to working on a Rs 250 monthly subscription for the Indian market. The Rs 250 per month mobile-only plan allows subscribers to watch content in standard definition only a mobile screen only. Currently, the company offers three subscription plans including Basic, Standard HD and Premium Ultra HD.
The Basic plan comes with a price tag of Rs 500, while the Standard HD pack is priced at Rs 650 and the Premium Ultra HD plan is available for Rs 800 per month. The Basic plan offers to stream on one screen at a time in standard definition, while Standard HD plan offers to watch SD streams on two screens at a time. The Premium Ultra HD plan offers to stream across four devices at a time with a video quality at HD and Ultra HD.