HomeNewsIdea slashes 3G prices by 70%

Idea slashes 3G prices by 70%

After Airtel, Idea has formally reduced its 3G data prices buy upto 70 per cent.

After Airtel, Idea Cellular has now slashed its 3G data prices by up to 70 per cent. Idea prepaid and postpaid customers will now pay 3 paisa per 10 KB of data, a reduction of 70 per cent from the earlier levels of 10 paisa 10 KB according to a statement from Idea

To cater to different consumer segments, Idea has also launched its new pricing in sachet packs, regular packs and unlimited packs.

Idea’s new sachet pack of Rs 10 will now offer 30 minutes of high speed internet surfing. Idea has also unveiled “HERO-25” a new sachet pack which will give 100 MB data with three days validity at just Rs 25.

“I am confident that new prices will generate a lot of trial and will drive off take. Our new sachet packs of Rs 10 and HERO-25 are aimed at youngsters who will access high speed internet on-the-go without worrying about the expense” said Sashi Shankar, chief marketing officer, Idea Cellular.

The price changes are applicable for mobile phones and data card users.

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