In the aftermath of Airtel announcing its Airtel Thanks initiative for prepaid users in India, Idea Cellular has introduced its own Idea Select Privilege Program for prepaid users in India. The program comes in three categories – Titanium, Platinum and Gold, each offering different benefits for Idea prepaid users.
Idea Select Privilege Program – Titanium
In order to be enrolled in the Prepaid Idea Select Titanium Member base, users will have to be an Idea prepaid users for at least 3 months and have an average monthly usage of Rs 3,000. As part of the benefits, Titanium customers will be given two complimentary Matinee Movie tickets every month (to up to Rs 150 per ticket) on BookMyShow. Other benefits include faster issue resolution with customer care, carry forward preferential status across cities and deals from over 100 reputed brands across lifestyle, dining, travel, fashion, fitness, footwear, entertainment and e-tail segments. Users will also be greeted with a customised My Idea app for managing the account and connections with ease with offers and discounts.
Idea Select Privilege Program – Platinum
Idea prepaid users with a minimum usage of Rs 725 and an average monthly usage of Rs 1,500 will be eligible for Idea’s Platinum privilege program. As part of the benefits, users will be able to access faster response from customer care, deals across different brands and preferential status while moving cities. Additionally, Platinum members will get 1 complimentary Matinee Movie tickets every month (to up to Rs 150 per ticket) on BookMyShow as well as a customised My Idea app.
Idea Select Privilege Program – Gold
The Prepaid Idea Select Gold program will be offered to customers with an average monthly usage of Rs 725 with minimum usage set to Rs 375. The Gold program promises users a 20 percent discount to up to Rs 100 every month when booking movie tickets. Other benefits include a customised My Idea app, faster resolution at the customer care and deals from over 100 reputed brands across lifestyle, dining, travel, fashion, fitness, footwear, entertainment and e-tail segments.
Besides this, Idea Cellular announced last weekthat it will offer 1.5GB of data per dayalong with other benefits for one year to those who opt for Citi Bank Credit Cards. Vodafone Idea also announced a partnership with SonyLIV, a video-on-demand service, in India. Under this partnership, Vodafone and Idea users can access the content from SonyLIV application.