PlayUp is a new interactive and social game that cricket lovers can play while watching the ICC Cricket World Cup 2011 starting February 19. Viewers get rewarded for doing something they always do anyway — make predictions about the game.
Accessible through SMS, WAP, GPRS, apps and IVR, PlayUp is a unique game in which one needs to guess the next wicket, the most valuable batsman and bowler in each team, and the average runs that will be scored during power play overs. Those who guess correctly get sports merchandise and other goodies.
Rajat Kulshrestha, chief executive officer, PlayUp says, “We are excited at the planned launch of these new product offerings as this is all set to create an exciting and engaging experience for Indian fans watching live sport.”
The rollout of 3G will further enhance the gaming experience and allow rich live match analysis and exciting features like check-in to a match, fan feeds and audio/video interactions on the mobiles.
With India’s growing interest in different sports, it wouldn’t be unreasonable to expect similar services in football, tennis etc. as well.