Idea Cellular has launched Power Vouchers for its West Bengal subscribers wherein the operator offers discounted ISD rates for calls to Bangladesh.
Idea’s Power Voucher 12 allows subscribers to make outgoing calls to Bangladesh at nearly Rs 2 (Rs 1.99) per minute. It costs Rs 12 and is valid for seven days.
Another Power Voucher priced at Rs 36 enables calls to Bangladesh at nearly Rs 2 per minute and is valid for 30 days upon activation.
These vouchers from Idea Cellular are targeted at several thousand Bangladeshis who visit Kolkata for medical consultation, shopping and business every month and need to connect with people back home at affordable rates.
Ambrish Jain, the director of operations at Idea Cellular, says, “Kolkata, and West Bengal, witnesses huge traffic from Bangladesh. A majority of these travelers are on an average stay of 15-30 days and during this period they need to connect with their friends and relatives back home.”
Idea has tied up with the largest transport company operating between Kolkata and Bangladesh to distribute leaflets carrying emergency and utility numbers along with Idea SIM cards and recharge coupons in buses plying the Indo — Bangladesh border.