Bharti Airtel has launched a new version of its Airtel TV app with more categories of content and a new user interface. The entire content catalogue on the Airtel TV app is available on a free subscription basis to all Airtel Postpaid and Prepaid customers until June 2018.
Airtel TV app now offers over 300 LIVE TV channels, including 29 HD channels, to go with 6000 plus movies and popular shows. A large catalogue of regional content has also been incorporated to cater to the preferences of regional customers.
To avail the free subscription, Airtel customers simply need to download and install the Airtel TV app on their smartphones and enjoy the experience. Airtel TV app is available on iOS and Android platforms.
Commenting on the launch, Sameer Barta, CEO – Wynk said, “We are thrilled to introduce the latest version of Airtel TV with great content and an improved, intuitive User Interface. The improvements to the app are a result of constantly listening to our customers and taking their feedback to the design table. We believe that we have built an app for India’s needs and backed it with a large and exciting content catalogue to serve the fastest growing screen – the smartphone.”
Airtel TV’s portfolio of 300 plus LIVE TV channels includes offerings across GEC, Movies, News and Infotainment genres from the stables of Zee, Sony, NDTV, Gemini, Sun TV and others. The app now offers content in 15 languages – English, Hindi, Punjabi, Bengali, Gujarati, Tamil, Telugu, Kannada, Malayalam, Marathi, Bhojpuri, Assamese, Odia, French and Urdu.
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Airtel has partnered with content providers such as Eros Now, SonyLIV, and HOOQ, allowing users to choose content from over 6000 Hollywood and Bollywood movies, Regional Indian films, along with a host of Indian and International TV shows.
There is Scroll Back feature on the Airtel TV which allows users to simply scroll back LIVE feeds and catch their favourite telecast even if they have logged in late. Just like on TV, the app allows users to check what’s available on other channels or search for more programmes, without pausing what they are watching. Users can also catch-up on content aired over the past seven days for select shows.