Bharti Airtel is planning to combine its bills of landline, broadband, postpaid and DTH connections under one roof in coming days. The telecom operator is said to offer up to 10 percent off on the combined bill.
According to a report by Livemint, the operator is testing a digital platform that would enable customers to bundle all their Airtel connections into one single bill. The report further adds that the brand is currently testing this service in Hyderabad and one could expect it to launch this over next 7-10 days starting with southern cities.
The report says that Airtel home broadband users will be first to get this service. Airtel will also expand its home broadband offerings in key markets such as Delhi, Bengaluru, Mumbai, Kolkata, and Chennai, the reports adds. This move from Airtel comes at interesting times as Jio is planning to roll out its JioFibre service.
The move is meant to retain its consumer base from its arch-rival Reliance Jio. Mukesh Ambani led Reliance Jio is planning its next disruptive move in India.The telco is planning to roll out its broadband later this year. At that time, the report says, Jio may offer a bundled offering that will include free calls, broadband, media like JioTV – all for under Rs 1,000. Such an offering will not only hit the traditional broadband players but DTH operators may also get hit. Also, with a lucrative bundled offer, Jio may lure some Airtel broadband users too.