Motorola is working on launching the Edge 50 Pro in India and other markets soon with an Edge 50 Fusion incoming as well, as per leaks. A new Edge 50 series smartphone, dubbed as the Motorola Edge 50 Ultra, has now also leaked in full and here are all the details about the new leak.
Motorola Edge 50 Ultra: Design, Key Specs Leaked
Coming from Android Headlines, the leak says that the Motorola Edge 50 Ultra will use the latest Snapdragon 8s Gen 3 Chipset that was announced by Qualcomm earlier this month. The device will sport a triple-camera setup on the rear, which will use 50-megapixel sensors, including a periscope lens that is 75mm, allowing for 5x optical zoom.
As for the design, Motorola will launch the handset in three colours, including Peach Fuzz – the Pantone Color of the Year for 2024, and a colour that Motorola has used on several other phones already. The Peach Fuzz and Black colours will get a vegan leather finish on the back, with a third option in a light beige shade and more of a brushed finish.
The overall design remains similar to Motorola’s design language, where the camera array has been unified with the back panel. The array houses the triple camera setup, a triple-LED flash, and the laser Autofocus component. The right spine will house all the buttons for power and volume. The bottom will have the USB-C port, speaker, and the SIM tray.
At the front, a curved display with slim bezels and a punch-hole cutout will house the selfie camera. Finally, Motorola Edge 50 Ultra should launch with the new Hello UI based on Android 14.
Motorola Edge 50 Ultra: Launch Timeline
According to the report, the Edge 50 Ultra may debut alongside other smartphones in the same series on April 3.
Google Pixel 9 and Pixel 9 Pro renders were leaked a while back and gave us our first look at the devices. However, it seems like those were the renders for the Pixel 9 Pro and the Pixel 9 Pro XL, while a new set of renders have now also appeared, which are allegedly the renders for the vanilla Pixel 9. With the lineup consisting of Pixel 9, Pixel 9 Pro and the Pixel 9 Pro XL, it seems like the strategy looks quite similar to that of another brand, and that’s Apple.
Google Pixel 9 Renders
According to the report from 91Mobiles citing OnLeaks as source, the renders shared earlier for Pixel 9 Pro were of Pixel 9 Pro XL while those which were deemed as Pixel 9 renders were originally for Pixel 9 Pro. Now, the actual Pixel 9 renders have also been shared which suggest that it will have the same design language as the Pro and Pro XL models but with some hardware differences.
First of all, the Pixel 9 will lose out on one rear camera; by the looks of it, it will likely be the periscope telephoto sensor. This means the handset will have two rear cameras housed inside a pill-shaped island, coupled with a flash. The front seems to have even bezels on all sides along with intensive curves.
The power button and volume keys are placed on the right side of a flat frame. The overall shape looks similar to that of the Galaxy S24. The smartphone will feature a 6.03-inch display, slightly smaller than the Pixel 9 Pro’s 6.1-inch display. The Pixel 9 Pro XL on the other hand, will have the biggest display.
Is Google inspired by Apple?
If you observe, Google is trying to replicate the same success formula Apple has had going on for years. It will have a bigger model, called Pixel 9 Pro XL that would actually compete with the Pro Max models of the iPhones.
The Pixel 9 Pro would go against the Pro models of the iPhone, where they also share almost the same compact form factor despite being a Pro phone. Finally, the Pixel 9 will compete with the vanilla iPhone models. Moreover, even some hardware omissions are the same in Pixel 9 as iPhone, such as dropping the telephoto sensor in the base model over the Pro and Pro Max (or Pro XL in Google’s case).
While it may not be a bad move, it would be interesting to see how this new strategy pans out for Google in the long run and whether it would be able to recreate the same success Apple has been seeing for so long.
The 2024 Lok Sabha elections are approaching, and citizens across India are gearing up to exercise their right to vote. To ensure a seamless voting process, verifying whether your name is on the voter list is essential. Fortunately, you can do this conveniently from the comfort of your home. Here’s a step-by-step guide on how to check online if your name is in the voter list.
Once on the website, you will observe there are three ways to search for your name in the voter’s list.
Via Details
In this method, you’ll have to enter your personal and location details. First, select your state and language. Enter your personal details—name, Middle Name, Surname, Date of Birth, Age, Gender, Relatives’ Name, and Last Name—followed by your location details—district and Assembly Constituency. Now, enter the captcha details and tap on Search.
EPIC stands for Electors Photo Identification Card and the EPIC number is the voter ID card number. Select your language, state, and enter your EPIC number. Enter the Captcha and tap on Search.
Via Mobile Number
The third and final method which also happens to be the easiest, is to search via mobile number. Choose your State and language, enter your mobile number and captcha and then tap on Send OTP. Enter this OTP into the given field and tap on search.
Step 3
Once you have tapped on Search using any of the three methods mentioned above, you’ll be able to see your name in the voters list if it is present.
Samsung has officially launched the Galaxy M55 5G in Brazil, making it the successor to the Galaxy M54 5G from last year. The device comes with a Snapdragon Chipset under the hood along with a set of triple cameras on the back. Further, the device is also expected to make its India debut later in April. Here’s everything you’d need to know about the Galaxy M55 5G.
Samsung Galaxy M55 5G: Specs, Price
The Galaxy M55 5G has launched in Brazil for BZR 2,699 (approximately Rs 45,000). It comes in two shades: Light Green and Dark Blue.
The Galaxy M55 5G specs include a 6.6-inch Super AMOLED screen with a 120Hz Refresh Rate, 1000 nits brightness and a full-HD+ resolution. The handset draws power from the Snapdragon 7 Gen 1 chipset paired with 8GB of RAM and 256GB of storage that is also expandable up to 1TB.
At the back, it gets a triple rear camera setup, including a 50MP f/1.8 main sensor, an 8MP ultra-wide angle f/2.2 sensor, and a 2MP f/2.4 macro sensor. At the front, it gets a 50MP f/2.4 sensor, which is one of the highest MegapixelSensors ever in a Samsung phone.
A 5000mAh battery with 45W Fast charging support backs up the device. Connectivity options on the handset include Dual-SIM 5G, Bluetooth v5.2, NFC, GPS, Wi-Fi 6, and a USB-C port for charging. The handset also has stereo speakers with Dolby Atmos support and is IP67 rated. It runs on Android 14-based One UI 6.0 and gets an optical fingerprint sensor for biometrics.
Samsung Galaxy M55 5G: India Launch
Update 02/04/2024: Samsung Galaxy M55 5G along with the Galaxy M15 5G will launch in India on April 8, as confirmed by the brand itself.
Based on a recent leak from Sudhanshu Ambhore on X, the Galaxy M15 5G will be priced starting at Rs 13,499 for 4GB + 128GB model and Rs 14,999 for the 6GB + 128GB model. On the other hand, the Galaxy M55 5G will be priced at Rs 26,999 for the 8GB +128GB model, Rs 29,999 for the 8GB + 256GB model and Rs 32,999 for the 12GB + 256GB trim.
The UK-based tech startup founded by Carl Pei, Nothing, is continuing its string of product launches. After recently releasing the Phone (2a), the company has begun teasing its next launch, which may include two of its products. It’s unclear whether Nothing is hinting at the release of the Phone (3) or the unveiling of the Nothing Ear (3).
Is It Nothing Phone (3)?
The video shared by Nothing on X shows some cinematic shots of a frog and that of a beetle. Nothing has been known to endorse its products in the past using various types of animals and insects.
Nothing has formally launched the Phone (1) and Phone (2) during August and July of 2022 and 2023, respectively. Judging by that, it seems like it may be a little too early for the brand to tease its upcoming Nothing Phone (3), only in case it is planning to follow the same launch timeline as previous models.
However, if the timeline has changed, Nothing Phone (3) may be coming sooner than expected. The device is expected to bring significant upgrades over the Phone (2), including a better Chipset (could be Snapdragon 8 Gen 3), upgraded cameras, a bigger battery, and a sharper display as well. The handset’s design would include a set of Glyph LEDs on the back positioned differently than its predecessors, along with possible new features as well.
If not Phone (3), it could also be the Nothing Ear (3) TWS earbuds, the brand’s flagship audio product. An earlier report that claimed the Ear (3) could launch in January 2024 turned out to be false. However, the launch timeline of the brand’s flagship TWS earbuds has varied significantly in the past, leading us to believe there’s a good chance the brand is teasing the Ear (3).
The Nothing Ear (3) is expected to follow the same design language as its predecessors and arrive with transparent earbuds and case design. The earbuds could pack newer drives to enhance the audio and better mics for improved ANC quality. There should be new software features that would tag along, in addition to major improvements to the battery life as well.
It Could Be Both
Better than launching a single one, two animals meeting each other in the video could also suggest that the brand is planning to unveil both the Nothing Phone (3) and the Nothing Ear (3) at the same time. The strategy to launch them alongside each other also checks out, considering both of them would be the brand’s flagship products in their respective categories.
Samsung Galaxy A35 5G is one of the latest additions to the brand’s Galaxy A-series along with the Galaxy A55 5G. While we have already reviewed the A55, here’s an in-depth review of the Galaxy A35 5G, which starts at Rs 30,999. Is it worth spending that much or should you look elsewhere? We’ll give you an answer by the end of this review of the Samsung Galaxy A35 5G.
Design & Build
The Samsung Galaxy A55 5G and the Galaxy A35 5G share the same design and footprint. However, while the A55 5G doesn’t cut any corners in terms of build, the Galaxy A35 5G does. It gets a plastic frame with the same key island on the right that houses the volume keys and the power button.
The lilac variant of the Galaxy A35 5G we got for review has a violet frame and while it doesn’t feel as premium as the Galaxy A55 5G, it’s decent enough for the price at which its being offered. The buttons have a nice feel to them while the back glass gets a rainbow effect depending on how the light shines on it. Despite being plastic, the device doesn’t feel cheap by any means. Samsung claims the device is IP67 rated as well.
There’s a dual speaker setup that is loud and produces good sound. The Haptics feel weak but not all the same as how the ones in budget phones do. Overall, the design of the Galaxy A35 5G is classic Samsung and is clearly recognizable as belonging to the Korean brand.
Display
The handset gets a 6.6-inch Full HD+ sAMOLED display with a 120Hz refresh rate, Gorilla Glass Victus+ protection, 1000 nits peak brightness, a punch-hole notch, and 1080 X 2340 pixels resolution.
The device is highly protected with Gorilla Glass Victus+, so durability shouldn’t be an issue. As for the colour reproduction, it’s high on contrast, while the viewing angles and brightness under direct sunlight remain impressive.
Samsung has finally upgraded the display design from a water drop notch in Galaxy A34 5G to a punch-hole design in the A35 5G. However, the bezels are uneven and thicker than we see in the competition.
It gets an in-display optical sensor, which works fine. It could have been faster, but I cannot complain about it in terms of accuracy. Overall, the Galaxy A35 5G boasts an impressive display with little to nitpick about.
Software & Performance
The Galaxy A35 5G is powered by the same chip that backed up last year’s Galaxy A54 5G, the Exynos 1380. Now, in daily use, the device shows lags in animations and regular use, which hampers the experience. Despite how smooth One UI 6.1 has been, even on the Galaxy A55 5G, the Galaxy A35 5G fails to match that level of fluidity.
RAM management is decent, but the animations and overall smoothness remain unimpressive. While gaming, it dips further, and you certainly cannot expect it to match the competition in that area in terms of resource-heavy titles such as Call of Duty or BGMI. Its competition, including the likes of the Poco X6 Pro and the iQOO Neo 9 Pro, perform far better.
Similar to the Galaxy A55 5G, the A35 5G also runs on One UI 6.1 and is set to receive four years of major OS upgrades. Software is the Galaxy A35 5G’s most vital link, where it does move ahead of its competitors. While stuttery, the animations have still definitely improved over One UI 6.0. In addition, features like Good Lock, Always-on display, and Wallpaper-based theming are all available.
Pre-installed Apps
The device does come with some pre-installed apps, which are, fortunately, uninstallable. Connecting performance, including 5G, Bluetooth, and 5Ghz Wi-Fi, remained optimal.
Battery backup
The Galaxy A35 5G packs a 5000mAh battery with 25W fast charging, but no in-box charger is included. Battery life was okay but could have definitely been better. On 5G, the device can easily drain out in a day, but with Wi-Fi, things remain in control.
I got a screen-on time of 5.5 hours and sometimes even 6, with usage that included chatting, calling, scrolling through social media, and browsing the internet. Casual gaming will also put a load on the battery, leading it to drain faster. The device can easily run for a day in most situations.
The handset takes about 1 hour 20 minutes to charge from 0 to 100%, which is absolutely poor at this price point. To make things worse, as we mentioned, Samsung doesn’t give you a charger in the box, while competitors are easily providing above 65W Fast charging speeds with the included charger as well.
Cameras
The Galaxy A35 5G has a triple rear camera setup, including a 50MP primary sensor with f/1.8 aperture, LED flash and OIS, an 8MP ultra-wide angle lens with f/2.2 aperture, and a 5MP Macro lens with f/2.4 aperture. The phone also gets a 13MP f/2.2 snapper on the front for selfies.
The primary camera captures stunning photos in daylight with excellent detail. The photos are vibrant, showcasing Samsung’s signature colour palette with vivid hues, and the dynamic range is impressive. Overall, the primary sensor performs very well.
Samsung has done a decent job maintaining colors in ultra-wide angle shots, however, the colour shift is still noticeable. The shots display good detail and sharpness, but there is room for improvement in EDGE distortion as the edges lack detailing and the distortion isn’t well contained.
In portrait photos, the camera performs impressively. The bokeh effect is striking, with highly accurate edge detection. The background bokeh feels natural, and the level of detail in the shots is quite nice.
The camera excels in low-light conditions, producing noise-free photos while preserving colour integrity. In extremely low-light conditions, such as nighttime shots, there is slight noise in the photos. However, turning on Night mode significantly improves the situation.
The third Macro sensor is there for the sake of it. The shots from this sensor look faded and lack detail.
The handset also performs well in artificial lighting, delivering acceptable results. Finally, the selfies look more than decent when we talk of details. The skin tones could have been better, though.
In the age of digital communication, privacy has become a paramount concern for many social media users. Snapchat, known for its unique Messaging abilities, offers various settings to help users protect their privacy. Here’s how you can make your Snapchat experience more private.
Change Contact Settings
To ensure that only friends can contact In the digital age, privacy has become a major concern for social media users. Snapchat, a messaging App with unique features, provides several settings to help users safeguard their privacy. In this guide, we will show you how to make the most of Snapchat’s privacy settings for a more secure and private experience.ou with snaps, chats, and calls:
Step 1: Open Snapchat and tap on your profile picture at the top right corner.
Step 2: Tap the gear icon to open Settings.
Step 3: Scroll down and select ‘Contact Me’.
Step 4: Choose ‘My Friends’ to restrict contact to people you’ve added and not all your contacts who are on Snapchat.
Control Story Views
On Snapchat, you can control who views your story for enhanced privacy. Here’s how to do that:
Step 1: In Settings, find ‘View My Story’.
Step 2: Select ‘My Friends’ or ‘Custom’ to create a specific list of friends who can see your Story.
The Quick Add section in Snapchat allows people to add you as a friend and send you a request. This may lead to unwanted interaction with people you may not want to stay in touch with. To prevent being added to the Quick Add section of your friends’ friends, follow the steps below:
Step 1: In Settings, navigate to ‘See Me in Quick Add’.
Step 2: Turn off the ‘Show me in Quick Add’ option by removing the checkmark next to it.
Change Location-Sharing Preferences
Snapchat also provides a feature where you can see the location of your friends on a map, which may hinder the privacy of many. Here’s how you can control it:
Step 1: Go to ‘See My Location’ in Snapchat settings.
Step 2: Choose an appropriate setting to manage who can view your location on the Snap Map.
Change Chat Timers
Chat timers allow you to decide how long the chat stays alive between you and the other participants. If you decide 24 hours, the messages in the chat will disappear after the set time period but if you set it to ‘After viewing’, the messages would disappear as soon as you close the chat after viewing it. To change it for a specific chat, follow the steps:
Step 1: Open Snapchat, go to the chat list and tap and hold on the chat of your choice.
Step 2: Tap on chat and notification settings.
Step 3: Select ‘Delete Chats’ and tap on the option of your choice.
So these are all the ways you can try to enhance your experience with the app. Following these steps, you can tailor your Snapchat settings to fit your privacy needs, ensuring a more secure and personalised experience.
The popular tactical team shooter, Bullet Echo, is gearing up to launch its Indian version in April 2024. The game’s developer, Zeptolab, also announced a new set of features and exclusive content that players will be able to take advantage of.
The developers’ announcement within the game says that users will have to migrate their data to the Indian version from the global one. It is unclear whether the game would also work independently or whether users must necessarily switch to the Indian version of Bullet Echo to play it.
The ability to switch will be available beginning April 4, 2024, when users will have the “exclusive opportunity to switch to a specially tailored Indian version of Bullet Echo”. “This initiative is a testament to our dedication to delivering the best gaming experience, featuring unique content meticulously crafted to align with the preferences of our Indian players”, the announcement read.
The developer also noted some advantages of switching to the Indian version of the game, such as free rewards, which will be available after you first make the switch. Then, the game will also offer India-specific special prices for its in-game items, and there will also be a dedicated server for Indian players, which will help in smoother gameplay and faster connections.
In addition, the content will be more localised, such as exclusive skins for the in-game heroes that celebrate Indian culture. All players who are invited to migrate will need to follow a few simple steps to make the switch to the Indian version of Bullet Echo. There’s no word on what these steps would be. Further, it’s also unclear whether the existing data players have will also be migrated to the Indian version.
Vivo has debuted its next generation of foldable smartphones, including the Vivo X Fold 3 and the Vivo X Fold 3 Pro. The new foldables come with top-of-the-line Qualcomm Snapdragon chipsets and triple rear cameras at the back. Reports suggest that one of them will be making its way to India as well.
Vivo X Fold 3: Price, Specs
The pricing of the X Fold 3 is as follows:
12GB/256GB – CNY 6,999 (approx Rs 81,920)
16GB/256GB – CNY 7,499 (approx Rs 87,770)
16GB/512GB – CNY 7,999 (approx Rs 93,620)
16GB/1TB – CNY 8,999 (approx Rs 1,03,880)
The Vivo X Fold 3 has an 8.03-inch inner display with a Resolution of 2480 x 2200 pixels and a 120Hz refresh rate. It is a Samsung E7 panel that can reach up to 4,500 nits of local peak brightness. The cover display is 6.53-inch in size with a resolution of 1172 x 2748 pixels and a 120Hz refresh rate, supporting the same 4,500 nits of peak brightness. They have support for Dolby Vision and HDR 10+.
The X Fold 3 is powered by Qualcomm’s Snapdragon 8 Gen 2, paired with up to 16GB of LPDDR5x RAM and 1TB UFS 4.0 storage. For optics, it gets a 50MP primary sensor with an f/1.75 lens paired with OIS, a 50MP f/2.0 Ultra-wide lens and a 50MP f/1.85 portrait camera. For selfies, there’s a 32MP f/2.4 sensor both on the external and the internal screen as well.
The device is backed up by a 5500mAh battery with 80W wired charging. Connectivity options on the device include Dual 5G, Bluetooth v5.3, Wi-Fi 7, dual-SIM 5G, GPS, IR Blaster, NFC, and a USB-C 3.2 Gen2 port. It also gets a side-mounted fingerprint sensor for Biometrics and is IPX4 rated. Finally, the X Fold 3 has stereo speakers and runs on OriginOS 4 based on Android 14.
The Vivo X Fold 3 Pro also has an 8.03-inch inner display with a resolution of 2480 x 2200 pixels and a 120Hz refresh rate. It is a Samsung E7 panel that can reach up to 4,500 nits of local peak brightness. The cover display is 6.53-inch in size with a resolution of 1172 x 2748 pixels and a 120Hz refresh rate, supporting the same 4,500 nits of peak brightness. The panels support Dolby Vision and HDR10+.
Under the hood, X Fold 3 Pro is powered by Qualcomm’s latest and most powerful Snapdragon 8 Gen 3, paired with up to 16GB of LPDDR5x RAM and 1TB UFS 4.0 storage. For optics, it gets a 50MP ultra-sensing primary sensor with an f/1.68 lens paired with OIS, a 50MP f/2.0 ultra-wide angle lens and a 64MP Zeiss 3x telephoto camera with an f/2.57 aperture, all paired with the Vivo V3 Imaging chip. For selfies, there’s a 32MP f/2.4 sensor on both the external and the internal screen.
It is backed up by a 5700mAh battery with 100W fast wired charging and 50W wireless fast charging. For biometrics, it gets 3D ultrasonic dual-screen fingerprint sensor. Connectivity options on the handset include Dual 5G, Bluetooth v5.4, Wi-Fi 7, dual-SIM 5G, GPS, IR Blaster, NFC and a USB-C 3.2 Gen2 port. The handset is also IPX8-rated for water resistance and has stereo speakers.
Vivo X Fold 3 Series: India Launch
As per a 91Mobiles report, the Vivo X Fold 3 Pro will launch in India as the brand’s first foldable. Additionally, it will be the “slimmest foldable in the industry”. However, the vanilla model may not launch here in the country. There’s no word on when the launch might happen.
The rapid emergence and domination of mobile gaming is astounding, to say the least. It has been nearly six years since mobile gaming has overtaken the combined global revenue of PC and console gaming. From setting up your team in a fantasy cricket app, playing online ludo with friends or learning rummy rules in an online rummy app, every gaming activity can now be done using your smartphone.
The Galloping Popularity of Smartphones
India is home to more than 500 gaming studios. 3 Indian gaming startups have achieved unicorn status. There is no dearth of quality game titles in the country. Nor is there any dearth of gamers. With over 400 million gamers, gaming in India is a $1.6 billion industry that is growing at a CAGR of 20%. And mobile phones are the new playgrounds.
It was only in 2011 that BlackBerry phones ruled the global market. See how far we have come since then? And what about the network speed? We cannot imagine using a 3G network today. And yet, it was cutting EDGE only 12 years ago. Internet penetration in India has more than tripled in the last 10 years. On the other hand, the cost of the internet has fallen drastically. From more than Rs 226 per GB in 2015, it has been less than Rs 10 in the last five years. Smarter smartphones and superior internet quality at dirt-cheap prices – it is no surprise that India is mobile-first now. So is gaming!
The Emergence of Emerging Markets
Although smartphones started as a first-world phenomenon, it didn’t take long to penetrate emerging markets. Emerging economies like Turkey, Brazil and India have witnessed a sharp increase in smartphone penetration. Currently, it stands at 71% in India, poised to reach 96% by 2040. By July 2023, Indians had downloaded 4.32 mobile gaming apps. This is 15.3% of the global total.
Brazil is the fifth-largest smartphone user in the world. 60% of Brazilians use smartphones as their primary source of internet connectivity. These are the highest numbers in the Western world. Asian emerging countries like Thailand and Indonesia clock even higher in this parameter, with 45% and 43%, respectively. Smartphone penetration is about to touch 80% in Turkey, quite a Turkish delight for smartphone companies. Turkish gamers clocked 2.1 billion mobile game downloads in 2022, a staggering number for a country of 86 million people.
Why Mobile Gaming?
Gaming on a smartphone is convenient as you can carry it around your pocket. If you are an online rummy enthusiast, your Playship App fits right into your phone. A console or a PC, typically more expensive, is primarily for gaming and computing, whereas a
smartphone offers a more versatile use, including gaming, at a potentially lower cost. Gaming companies are promoting the freemium concept, where the app is available for free download, while additional features are available through in-game purchases. Mobile phones are lifestyle companions nowadays, which makes them an ideal device for hyper-casual gaming as well.
Emerging Markets: The Land of Opportunities
As per 2018, only 45% of the population in emerging economies had a smartphone, compared to 76% in developed countries. However, today, these emerging countries occupy top spots in most smartphone and mobile game downloading-related parameters. Brazil and Indonesia are among the top smartphone markets, alongside India. As smartphones become more affordable for the masses and affordable telecommunication penetrates, these emerging economies will heavily dominate the global mobile gaming market. For gaming companies and investors, these countries offer immense opportunities for widening market presence and expanding into new demographics.
Coping with Local Challenges
Along with the opportunities, mobile gaming in emerging markets faces a few challenges as well. Affordability must be kept as an integral feature. This is why the freemium concept is also gaining ground. Unlike developed economies, the mobile market in emerging economies is fragmented. There are different hardware specifications and operating systems that mobile gaming apps must fit into. With affordable smartphones, there may be issues with touchscreen control. This could affect the gaming experience.
Another challenge for mobile gaming apps is to remain culturally relevant. Developed countries are culturally uniform compared to emerging countries. The mobile gaming industry must consider the vibrant Latin American culture in mind while operating in Brazil and Argentina. But the approach might need to be quite different in the Far East or while juggling the cultural melting pot that is India.
The Road Ahead In Emerging Markets
The mobile gaming industry is adopting innovative approaches to explore emerging economies. Game localisation is seen as the catchphrase, whether it is making games available in Mandarin for Chinese gamers or in Portuguese in Brazil. Besides, story, technical and marketing content are localised to keep the game culturally relevant. Also, gaming communities are being nurtured, and active engagement with them is a part of the strategy for most leading gaming companies. Emerging markets are stamping their mark on the global mobile gaming scene while shaping a localised future for the global phenomenon.
