ZEE5, a digital platform from Zee Groups, has revealed that it will be introducing mobile-only tariff plans for its customers. The OTT player is all set to compete with Netflix with this new announcement.
The company has revealed that it is planning to test mobile-only packs for its customers who want to watch content on-the-go. The packs will be priced cheap and it will come with a limited advertisement. The brand further revealed that the company will give an option to choose the ad, one wants to watch, in exchange for a lower subscription rate, reports PTI.
With this, the platform is all set to compete with Netflix, which is also testing out the mobile-only pack for the Indian market. Netflix is working on Rs 250 pack that will allow subscribers to watch content in standard definition only a mobile screen only. The brand has revealed that it will introduce the new lower-price mobile-screen plan in India in the Q3 of 2019.
Coming to ZEE5, the platform is betting big with its content. The company has revealed that it is aiming to increase its user base to 80 million by March. The brand says that it has managed to add 6.15 million active user base with 31 minutes as the average time spent per day within 15 months of launch. The company has also partnered with over 30 companies around the globe to strengthen its OTT platform.
ZEE5 has partnered with multiple Smart TV manufacturers along with players like Amazon to integrate content on Amazon FireTV Stick. It has also partnered with different operators like Airtel, Vodafone Idea and Reliance Jio, to increase its user base.