HomeNewsYouTube revamps its ad strategy to keep a check on content theft

YouTube revamps its ad strategy to keep a check on content theft

YouTube on Thursday announced that it will not run ads on channels who have less than 10,000 views. Further, the famous video streaming service also claims to review the channel once it crosses the 10,000 view mark.

YouTube ads have been widely criticised ever since they were introduced. It doesn’t only frustrate the audience but YouTube also avoids running ads on channels who are known to take the content created by others. In an attempt to curate this issue, YouTube on Thursday announced that it will not run ads on channels who have less than 10,000 views. Further, the famous video streaming service also claims to review the channel once it crosses the 10,000 view mark.

YouTube’s VP of Product Management, Ariel Bardin said – “By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators,”

This appears to be a consequence of users recently complaining about YouTube playing inappropriate and anti-semitic ads on various channels. Placing a threshold of 10,000 views will help YouTube filter out all the non-authentic and channels who usually copy content from others. However, note that channels who recently crossed 10,000 view mark before Thursday will not face any scrutiny, as of now. Further, any revenue which creator earned with under 10,000 views before Thursday will be untouched.

But, as promising as it may sound, it isn’t that practical. Any content creator on YouTube who earns his living from the streaming service would have easily crossed 10,000 views by now. Jan Dawson, Jackdaw Research says – “Most of these (extremist) videos are going to get more viewers than that anyway,”

“They’re popular among the particular audience that they are targeting.” – he added.

Meanwhile, the video streaming service from Google also claims that in coming weeks it will start the reviewing process for every new channel introduced onto the platform. This is where things might get a little problematic for budding creators. Still, 10,000 views threshold to take down ads from select channels is still too low, in our opinion. What do you think?

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