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Yahoo Mail gets a redesign, launches Mail Go for emerging markets

By: Ajaay Srinivasan, The Mobile Indian, New Delhi Last updated : June 20, 2018 12:19 pm

The new Yahoo Mail experience doesn’t reload on actions like emptying trash, deleting emails and behaves like its mobile app in most aspects. There’s a switch that enables you to use either the dark or light backgrounds, infinite scrolling and revamped sidebar menu which offers quick access to various folders.
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 Yahoo is now launching two new versions of the Yahoo Mail, one for use on smartphone web browsers and a new app optimized to run on Android Go, Google’s light version of Android tailored for low-end smartphones. 

 

As part of the update, the newly improved Yahoo Mail experience doesn’t reload on actions like emptying trash and deleting emails and behaves like its mobile app in most aspects. There’s a switch that enables users to use either the dark or light backgrounds in addition to infinite scrolling and revamped sidebar menu which offers quick access to various folders. While Yahoo bids adieu to its Messenger service, its Mail app is still amounting to a steady growth which now has a total of 227.8 million active users monthly with 26 million email exchanges happening within its platform.

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A new easy-access toolbar offers shortcuts for deleting, forwarding or replying to a message along with an auto-suggest feature that works the same way as Gmail’s latest Smart Compose feature that was talked about during the Google I/O conference. The mobile web interface now lines up well with Yahoo’s desktop web experience which is possible due to both using the same JavaScript framework. It mobile web platform also offers an update mechanism which rolls out the latest code upon launching the inbox. 

 

In a blog post, Yahoo said “By 2025, the number of global mobile internet users is predicted to expand by over 50%. We believe it is important to understand and meet the specific needs of this massive wave of new mobile users and deliver the same first-class Yahoo Mail experience regardless of device, location, storage capacity, or network speeds”.

 

 

 

Yahoo acknowledged that now everyone wants to make that “big leap” toward downloading an application that takes up a significant portion of the storage space of their phone. The company has thus announced the Yahoo Mail Go - optimized for devices running Android Go. The Go version of Yahoo Mail is claimed to run on the same architecture as the original Yahoo Mail app. 

 

RAM usage is minimum while the app in total takes up just about 10MB of your internal memory, regardless of which the app offers the same features as its standard app. The reason behind Yahoo’s latest move is due to the widespread growth of emerging market consumers who use their handsets for basic functionalities with limited data and services. 

 

Both of Yahoo’s mobile web experience and Android Go app will be available starting today. 

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Tags: Yahoo Mail Yahoo Mail Go Yahoo Mail mobile web experience

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