After dominating the smartphone market and entering the TV space, Xiaomi now has set its eyes on the ever growing content business. In that regard, the Chinese smartphone maker has launched its Mi Music and Mi Video services in India now.
For the music service, Xiaomi has joined hands with Hungama which boasts 10 million freemium tracks across 13 Indic language choices. The Mi Music service will offer unlimited lifetime free music streaming service. However, to download songs, you have to upgrade to Hungama Pro package within Mi Music, for Rs 899 per year.
The Mi Music comes with Dynamic Lyrics offering users a Karaoke experience.
Coming to the video service, Xiaomi claims that the Mi Video supports most popular formats and comes with multilingual subtitles, private folders and multiple audio track support. It claimed to have 500,000+ hours of content. For the content, Xiaomi has partnered with Voot, Sony Liv, Hungama Play, Sun Nxt, Alt, Zee 5, Viu, TVF and Flickstree.
“We have already started working with some prominent content partners in India and plan to add more. Currently, we have 15 Indic languages support for Mi Video,” says Xiaomi.
The Mi Video service supports DLNA and Miracast.
The services are now available in beta version and the final rollout will happen later this month.
Meanwhile talking about the services, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, in a statement said, “Xiaomi’s core belief lies in providing high-quality products with the best specs, at an honest pricing. We are able to do this because of our business model — we provide our smartphones and other hardware at affordable pricing, aiming to monetize our MIUI Internet services in the long run. With the launch of these two apps Mi Music and Mi Video, we hope to serve millions of Xiaomi smartphone users with a better user experience through enhanced Internet services.”