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WWDC 2017: Apple introduces redesigned App Store with new Today, Games and App tabs

The company has redesigned the landing page and it now segregated into different categories including original stories and editorial, which is updated daily in a new Today tab, as well as new Games and Apps tabs.

Apple has announced a revamped version of its App Store during its Worldwide Developer Conference (WWDC) 2017, held at McEnery Convention Center. The company has redesigned the landing page and it now segregated into different categories including original stories and editorial, which is updated daily in a new Today tab, as well as new Games and Apps tabs.
Starting with the Today tab, it will provide a daily dose of in-depth features and interviews filled with artwork and videos. The tab will be monitored by the App Store’s global team of editors and they will be responsible for sharing the stories behind the apps and games. Today tab will also feature exclusive premieres, new releases and a fresh look at all-time favourites, as well as recommended tips and how-to guides to help customers in selecting the apps.
Apple has also revamped the Games and App tabs as well. In the Games tab, users will now recommendations of new releases and updates, top charts for games and hand-picked collection. In the Apps section, there will be different categories ranging from photography to money management, shopping to social networking and more. Just like the Games tab, the Apps tab will have great recommendations, videos and hand-picked collections across 24 categories, as well as its own app charts.
The Updates tab now allows users to see the changes in their favourite apps and games with the latest update, while the company has upgraded the Search button, which now allows users to search the editorial content found in Today, Games and Apps. One can search by name, category, developer or topic, and he/she will receive relevant results for specific apps and games, as well as editorial stories, collections and in-app purchases.
Other than this, Apple has also redesigned the App Products Pages, which now allow developers to put up to three video app previews and five screenshots, which can be customised according to a specific country. Further, in-app purchases will be shown prominently on the app product page and in search results as well. Customers can now start their in-app purchases on the App Store and be taken directly to a developer’s app or game to complete the purchase.
The revamped App Store will be included with iOS 11, which is scheduled to be made available this fall, most probably with the launch of next-generation of iPhones. The developer preview of the latest iOS 11 is available on company’s site and the public beta program will be available to iOS users later this month.

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