Hungama, in association with Nokia, has come out with a music application on Facebook, Hungama MyPlay. The application allows you to send in your dedications to the entire team or individual players to cheer them. Besides playing the latest music, one can also dedicate music tracks to their friends on the Facebook list.
Speaking on this initiative, Siddhartha Roy, chief operating officer, Hungama Digital Media, said, “Social networks have become the most preferred medium to connect with not only friends, but also our favourite film or sports personalities. People are not just interacting over the web but also sharing their preferences in music, movies, sport etc.”
“People live their passion on Facebook, and Nokia gives its consumers and KKR fans another channel to display their passion via the Hungama MyPlay Application. Facebook users can now dedicate their favourite music tracks by using the ‘dedicate’ feature of Hungama MyPlay application to their chosen KKR players,” Roy further added.
Speaking on the occasion, Viral Oza, director, marketing, Nokia India, said, “The app brings two of India’s biggest passions together – Bollywood and Cricket – and allows fans to express their love for the team. The thrust of our IPL campaign this season is centered on taking the stress off the KKR team, and we believe that the app is a fantastic stress buster.”
MyPlay will feature more than 4.5 lakh music tracks from latest Bollywood releases, regional content in languages such as Marathi, Gujarati, Punjabi, Bhojpuri, Kannada, Bengali, Tamil and Telugu. The application will enable users to listen to their favourite songs via live streaming, to dedicate songs to the team KKR players or friends on Facebook, create and share playlists.
MyPlay also allows users to sync their existing playlist on Hungama.com with the Facebook application. For using the application, existing Hungama.com users can simply login to Facebook and use their Hungama ID to enjoy the application. Non Hungama users can use the URL, http://apps.facebook.com/hungama_myplay to access the application.