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Why is Reliance Jio trying hard to sell its new Dhan Dhana offer via LG and Samsung?

It seems that the brand is planning to lure more users to its bandwagon by tying up with premium smartphone manufacturers in India.

One would agree that with Reliance Jio entering the telecom space, the industry has witnessed a battle to offer the cheapest possible data in the country. The Mukesh Ambani-led company offered back-to-back schemes, that gave free services in terms of data and unlimited voice calls for customers. The latest offering from the brand is none other than the Dhan Dhana Dhan offer. It seems that the brand is planning to lure more users to its bandwagon by tying up with premium smartphone manufacturers in India.

To start with, LG today announced Reliance Jio users will get 100GB of free 4G data on the purchase of its latest flagship device, the G6. The data will be valid until March 2018. Further, users will get additional 10GB on every recharge of Rs 309.

The company recently tied up with Samsung to launch a special offer for the newel-launched Galaxy S8 and Galaxy S8+ known as the Double Data Offer. Under this offer, all the customers who buy Samsung Galaxy S8 and S8+ will get 448 GB of 4G mobile data on their Reliance Jio network over a period of 8 months for just Rs 309. This translates to 2GB of 4G internet per day.

For Reliance Jio, the shift to special offers on premium phones makes sense. With the company finally transitioning to a revenue model post March 31 from its free model, it is primed to see a drop in ‘customers’ , as well as pressure to retain and acquire high value customers. More importantly, with services not really stabilising especially in terms of call connectivity, the firm is aware that for high value customers, it is some way off from being the primary number. Among its many records in terms of fastest to acquire customers and data usage and more, one record it might also hold is for being the only mobile operator whose best customers donot even know their own numbers currently!

In case you missed it, the Reliance Jio Dhan Dhana Dhan offer gives 1GB 4G data per day for 84 days (28 days x 3) by just paying Rs 309. Further, one can pay Rs 509 and get 2GB 4G data per day with a validity of 84 days. Apart from this, you still get unlimited free voice calls and SMS and free access to Jio Apps. However, post the 84 days period, the validity of both the above-mentioned offer will be downgraded to 28 days.

Judging by Reliance Jio’s past records, we might also see some other discounts and freebies from the company in order to lure the customers and maintain its customer’s attention. With the company claiming 72 million subscribers for Jio prime on the back of te Dhana Dhan offer/s, it remains to be seen how the firm reacts as the next big deadline, ie, the end of the 84 day period ends for the first flush of users. It seems safe to say that the offers will flow as thick and fast as the monsoon rains, which will hopefully be in full swing by then.

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