WhatsApp, a company owned by Facebook, is going to add another nifty feature to its application by the end of December this year. The company is in the final stage of testing itsUPI-based payment system also known as WhatsApp Pay. This will allow users to initiate direct bank to bank UPI transfers from the chat app itself, as spotted in theapplicationbeta version 2.17.295.
Image Courtesy: FactorDaily
According to the FactorDaily report, the new WhatsApp Pay will be added in the “+” option next to the camera, photos, document, location and contacts in the chat option. From there users can send the desired amount after verifying the UPI pin. Other than this, the feature is currently in its final phase and being tested by the engineers. Further, the company has partnered State bank of India, ICICI Bank and HDFC Bank
WhatsApp has recently rolled out its ‘Delete for Everyone’ feature. It allows users to delete specific messages which they have sent to either a group or an individual chat.
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India is considered as the world’s second-largest smartphone market, with a maximum percentage of WhatsApp users, and introducing WhatsApp Pay in India will give the company a huge base of potential customers. After the demonetization in India, there has been a change in the market. Now, e-wallets and UPI payments solutions are the new preferred payment platforms, especially among the youth.
To recall, Google has launched its UPI-based application Tez for Android and iOS users in India. The application is available for download from Google Play Store and Apple App Store in the country. Other than this Apple has also revealed that it is looking to bring its Apple Pay services to the country.