Artificial Intelligence is making waves in the tech industry and every big player out there is in the race to create an AI model for the consumers which can help them and make their life easier. While players like Microsoft and Google have already announced their plans with regards to AI, Meta (formerly Facebook) has also hopped in and says that it plans to integrate AI in its apps such as WhatsApp, Instagram, Facebook Messenger, soon.
Mark Zuckerberg, announced on social media that the company is creating a new top-level product group at Meta focused on generative AI to turbocharge their work in this industry. In the statement, Meta says that over the longer term, the company looks to focus on developing “AI personas” that can help people in a variety of ways.
However, in short term, it will build creative and expressive tools. “We’re exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences”, he added. In other words, we can expect the company to integrate AI tools, such as AI chatbots, into its apps including WhatsApp.
In addition, a Bloomberg report notes that the AI team at Meta will be lead by Ahmad Al-Dahle, who is a machine learning and artificial intelligence executive. He reports directly to Meta Chief Product Officer Chris Cox, which as per the report is a considerable sign that the company intends to integrate AI into its online products and services.
In related news to Meta, the company recently launched a new paid subscription service called Meta Verified. The service will allow users to verify their accounts and get a blue badge in return, which indicates that their account is authentic. The new feature is designed to increase authenticity and security across Meta’s services.