Vodafone launches comic store

Vodafone has launched a mobile comic service by the name of Chhota Comics.
Through this service, Vodafone customers will have access to comic strips as well as full length comics of popular Indian and international titles which include Suppandi, Chacha Chaudhary, Mickey & Donald, Akbar Birbal, Winnie the Pooh, Hanuman etc.
The comics are priced at Rs 2 for a strip and Rs 15 for a full comic. The service will support features like pan, zoom and vibrate to enhance the user experience.
Kumar Ramanathan, chief marketing officer, Vodafone Essar, said in a statement, “Last year we launched Amar Chitra Katha on Vodafone, which became very popular with our customers. With the launch of Chhota Comics service, we aim to further enhance our customers’ experience by providing them with advanced features and more comic categories.”
A few months ago, Rediff.com India has announced the availability of Diamond comics on mobile phones. Disney also has tie ups with operators such as Airtel and Reliance for providing comic strips to mobile users. Like Vodafone, Airtel too provides Amar Chitra Katha in the form of mobile comics.
The trend of m-comics has also caught up with the new network service providers such as Tata Docomo. The GSM brand of Tata Teleservices had launched its own mobile comics service by the name ‘comix on the go’. Another similar service offered by the operator is ‘Docomics’ where subscribers can read full comics from the popular Marvel comic titles.