To address the growing demand of mobile apps from its 145 million subscribers, Vodafone India today launched a mobile application store – Vstore. It has a collection of over 10,000 free and paid apps for major mobile operating systems including Android, Java, Symbian and BlackBerry.
Talking about the new app store, chief marketing officer of Vodafone India Kumar Ramanathan said, “The store will present the best the world has to offer in mobile applications, giving Vodafone subscribers an expansive catalog of games and apps to entertain and enrich their lives.”
The Vodafone Application Store can be access by both 2G and 3G customers to purchase and download applications and games for use on their GPRS-enabled handsets where they can browse through popular categories including games, entertainment, social networking and local culture.
To provide local content to its subscribers Vodafone has included an extensive collection of content from local providers including Hungama, India Games and Nazara, Spice, and Vodafone-branded apps like Portfolio Tracker, Vodafone TV, and Chhota Comics.
Other major operators in India like Airtel, Aircel, RCom and Idea have already launched there apps store and are expanding its footprints.
To access Vodafone Application store, Vodafone customers can sms
For all paid and free apps and games, users will be charged standard browsing charges as per their data plan. In addition to browsing charges, one will be charged as per the app or game price mentioned alongside the respective app.