Uninor, one of the latest mobile service providers to start service in the country, has announced plans for further retail expansion in Andhra Pradesh.
Currently, the GSM service provider has presence in all 23 districts of the state with 500 towns and 2000 villages covered. Now the company plans to expand the presence by adding 25 more stores of varied sizes to take the number to 90 stores by June 2011.
Customers can walk into these stores to buy SIM cards/ handsets/accessories, recharge coupon, register complaints or can even enquire about VAS products.
Announcing the plan, Satish Kumar Kannan, business head, AP circle, Uninor, said, “Uninor has always been committed to extend its reach and services to our customers whether they are settled in the rural areas or the bigger cities of the state. At present, we have 65 Uninor branded stores across 3 different innovative retail formats and we look forward to a 90 store footprint by June end. We want to provide the same level of brand experience and customer service to our users, their location notwithstanding; and no matter whether they visit a Uninor franchisee or a company owned Outlet.”
Most of the new stores will be based on franchisee model, which are built on a low cost model. Called as the ‘Franchisee Express outlets’, they reach out to towns in AP with a population of less than 1 lakh.