HomeNewsTRAI now allows over 100 SMSes during festivals

TRAI now allows over 100 SMSes during festivals

The regulator has also allowed social networking sites and service providers to send more than 100 SMSes provided they give an undertaking that they will not use it to send commercial unsolicited massages.

Telecom Regulatory Authority of India (TRAI), which has banned sending of more than 100 SMSes per day by any subscriber, has now relaxed the rules after facing protest from various forums.

It has said that anybody can send more than 100 SMSes during festival days such as Holi, Diwali, Eid, Independence day, New Year etc. This has been done to permit user to wish their near and dear ones.

The telecom regulator has also allowed sending non-commercial messages by the companies to their employees, agents etc. for their genuine day to day operational requirement. However, they will have to give an undertaking to the service providers regarding the same.

Also on the exemption list are dealers of the telecom service providers and DTH operators for sending request for electronic recharge on mobile numbers. Social networking sites like Facebook, Twitter, Orkut, LinkedIn and GooglePlus can send any number of SMSes to their members in connection to activities relating to their accounts. Agencies providing directory services such as Justdial, Zatse, Callezee, Getit and Askme have also got the green signal.

Services like e-ticketing agencies, for responding to e-ticketing request made by its customers, are also exempted. All the users and service providers will have to give an undertaking stating that the exemption will not be used to send unsolicited commercial massages. This undertaking can be submitted with the service provider.

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