Telenor India today announced the launch of unlimited entertainment service packs, comprising music and video streaming, starting at Rs 2. The new pricing will allow subscribers to enjoy unlimited access to videos from sites like Hungama Music & Eros Now.
To subscribe the service, Telenor customers can select the video packs starting from Rs 2 to Rs 28 with validity ranging from one day to 28 days. All the packs offer unlimited access to YouTube and Daily Motion between 11 pm to 7 am but has different validity. The Rs 2 pack has one day validity while the Rs 9 pack offers 7 days validity and Rs 23-28 packs have 28 days validity
Subscribers can use the new service pack to temporarily cache their favourite online video overnight (11 PM to 7 AM) and enjoy the buffer-free experience during periods of low or no connectivity. To prevent any bill shock if the caching continues after 7 AM, the customers will be charged at 2p/20 KB with a cap of Rs 5 for that day.
The music packs, that offer unlimited access to music, start from Rs 41 and come with a validity of 28 days.
Unveiling the new products, Amaresh Kumar, chief product officer, Telenor India said, “At Telenor, we understand that entertainment is one of the primary drivers of Internet traffic in India. Today almost 60 per cent of data users access entertainment applications on their mobile. As digital services company, we want our customers to download and watch videos or listen to music in a hassle-free manner. Our new packs have been designed to offer affordable and value for money access to unlimited music and videos without worrying about volume of data used. With this we reinforce our vision to make Internet services affordable and easy to access for the masses.”
Telenor’s pre-paid GSM mobile services are commercially available in the six circles of UP (West), UP (East), Bihar (including Jharkhand), Andhra Pradesh, Maharashtra and Gujarat. It will soon start commercial operations in Assam. As per the operator, currently 22 per cent of its subscribers use data services on their mobile devices and expect it to grow to over 50 per cent by 2017.