T24, a mobile service brand of Tata Teleservices and Future Group, has now expanded its services in Kerala, Madhya Pradesh, Rajasthan and Punjab.
T24 offers free Talk time on shopping in Future Bazaar retail outlets such as Big Bazaar, Pantaloons, Food Bazaar, Pantaloons, Central, Brand Factory, Home Town, eZone and Aadhar, among others. It also offers discount vouchers to those buying talktime.
With this, the brand has reached 17 circles including Andhra Pradesh, Karnataka, Gujarat, West Bengal, Jharkhand, Orissa, Punjab, Haryana and Uttar Pradesh. Andhra Pradesh was the first telecom circle to get the services in June 2010.
“T24 has received tremendous response since its launch in Andhra Pradesh, Karnataka, Gujarat, West Bengal, Jharkhand, Orissa, Punjab, Haryana and Uttar Pradesh. Shopping, and talking on our mobile phones are among the two favorite activities for all of us in India,” said Mayur Toshniwal, chief executive officer of T24.
“With T24, we have been able to develop a unique customer value proposition that combines these interests of the aspirational Indian. Customers will get shopping benefits on talking and talk-time benefits every time they shop,” Toshniwal added.
T24 tariff plans are similar to those that Tata Docomo and Indicom offer. In addition, customers get rewarded free talk time for every purchase above Rs 350 made at any Future Group shopping outlet.
For example, a T24 customer buying products worth Rs 3,001 at Pantaloons or Central gets Rs 150 worth of free talk time. And a customer spending Rs 2,001 at Big Bazaar gets Rs 84 worth of free talk time.
According to the company, “T24 mobile telephony service will be progressively rolled out across the country in next few months, through Future Group’s retail networks in over 76 cities and 65 rural destinations.”
Customers can recharge their T24 mobile at these stores and also at any Tata Docomo retailer. Future Group retail chains attracted over 250 million customer footfalls in 2009-10.
The service has so far not been started in Delhi where Future Group has a sizeable presence as Tata Docomo doesn’t have spectrum for the circle yet, and the company probably doesn’t want to start service using its CDMA network.