Mobile file transfer and sharing app Xender has now teamed up with Sony India to announce a new project called MovieChain – the Indian version of Netflix. With this move, Sony India will be the sixth movie studio to join Xender’s MovieChain project which is set to host thousands of latest Hollywood and Bollywood movies.
Xender has now successfully closed deals with PVR, EROS, Yash Raj Film, Shemaroo, Viacom18 and now Sony India to offer the latest movies at a relatively cheaper price. When made a reality, Xender movie will be focused on micropayments with high frequency and not-so-high subscription fees. Users will thus be able to watch Bollywood and Hollywood blockbusters on their mobile phones for as much as Rs 10-50 per title.
The change as Xender says will be indicative of the change in terms of distribution channels for Bollywood movies as well as a new way to cover a traditionally neglected audience. This will overshadow expensive movie tickets or the scarcity of cinema lines at a region.
Speaking about signing up with Xender, Sony Pictures Senior Specialist Gaurav Nagpal said “Earlier, Chinese companies could only enter the Indian market by importing Indian movies or exporting Chinese movies, but now Xender has created an innovative and revolutionary model based on thousands of millions of Indian Xender users and a decentralized Device to Device offline distribution mechanism. This product is expected to flip the movie industry around starting from mobile terminals”.
Xender and MovieChain project founder also commented saying “This deal with SONY has made Xender a step further towards its goal: an offline version of Netflix. Although to change an industry requires a generation of people’s effort but we firmly believe that movie as a form of art is created for the great mass of people and hence should be enjoyed by the masses as well. Cinemas and online streaming platforms cannot monopolise the industry and more players would emerge as the next stage of the Internet revolution hits all the rising nations over the world”.
The MovieChain project from Xender came into being in 2017 when Xneder introduced blockchain technology and a series of innovative business concepts: real-time revenue split, decentralised content storage, offline distribution, two-layer incentive mechanism. MovieChain project will now plan to penetrate movie distribution, sales, copyright protection and all other lines of the movie industry.