Mobile spam is a huge problem in India; according to some estimates, spam may account for about half of all SMS messages within the sub-continent and costs residents at least $750 million ( Rs 3400 crore) in lost time each year.
The Indian government has issued a crack-down on mobile spam, but the problem that many legitimate marketers face problem in updating the list of people who have registered with Do Not call registry, as currently it takes a lot of time.
SMS Gupsup, has launched a new solution which makes it simple for marketers to update their Do Not Call lists.
In their plans the Indian government plans to issue new National Consumer Preference Registry (NCPR) twice each week. The SMS GupShup application, called Scrubber, helps carriers, telemarketers, outbound call centers and others ‘scrub’ their lists according to consumer preferences to ensure that consumers are not spammed. Both mobile and land line numbers are scrubbed with the platform.
Viswanath Ramachandran, Chief Technology Officer of SMS GupShup said, “The Scrubber will allow people to harness the power of the mobile medium responsibly. Marketers will now be able to target mobile users more effectively, and communicate with only those who are interested in receiving their communications — providing an end to mobile spam.”
Phone and cellular numbers are matched and filtered according to user preferences; it has been tested on the more than 3 billion messages served by SMS GupShup each month. The solution works with voice, data and SMS message options.