Samsung, India’s leading consumer electronics manufacturer, has launched its latest line of AI-powered televisions, featuring a new selection of QLED and Crystal 4K UHD models. With the new series, the company aims to reinvent home entertainment with advanced artificial intelligence features, better colour accuracy, and immersive audio-visual experiences. The new TVS are available starting today through Amazon, Flipkart, and Samsung.com.
QLED QEF1: Powered by AI for Smarter Viewing
To start with, Samsung’s QLED QEF1 series is built with Real and Safe Quantum Dot Technology, offering 100% Colour Volume and confirmed safety via cadmium-free building. Samsung’s Q4 AI Processor, designed to optimise material in real-time for both visuals and audio, powers the series. Samsung Vision AI further enhances each frame by intelligently recognising faces, objects, and scenes.
“We are elevating the viewing experience for consumers with this launch,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.
Additional features include Pantone-validated colours, Samsung Knox Security, and the SmartThings platform for seamless smart home connectivity. The QLED QEF1 comes in four screen sizes.
QLED QEF1 Pricing
| Size | Monthly EMI (24 months) | Full Price (INR) |
|---|---|---|
| 43 inch | ₹1,938.98 | ₹39,990.00 |
| 55 inch | ₹2,666.28 | ₹54,990.00 |
| 65 inch | ₹4,266.34 | ₹87,990.00 |
| 75 inch | Not disclosed | Not disclosed |
Crystal Clear 4K UHD TVs: Series UE81, UE84, and UE86
Samsung’s new Clear 4K UHD TV lineup includes three series — UE81, UE84, and UE86 — delivering exceptional clarity and colour vibrancy through the Crystal 4K Processor and PurColor technology. The TVs upscale non-4K content and offer OTS Lite (Object Tracking Sound) for spatially accurate, dynamic sound.
Users can interact using built-in voice assistants such as Bixby and Amazon Alexa, turning the TV into a smart home hub.
UE81 Pricing
| Size | Full Price (INR) |
|---|---|
| 43 inch | ₹31,490.00 |
| 50 inch | Not disclosed |
| 55 inch | ₹45,990.00 |
| 65 inch | ₹70,990.00 |
UE84 Pricing
| Size | Full Price (INR) |
|---|---|
| 43 inch | ₹32,990.00 |
| 50 inch | Not disclosed |
| 55 inch | Not disclosed |
| 65 inch | Not disclosed |
UE86 Pricing
| Size | Full Price (INR) |
|---|---|
| 43 inch | ₹34,490.00 |
| 55 inch | Not disclosed |
| 65 inch | Not disclosed |
Features Summary: QLED vs. UHD Series
| Feature | QLED QEF1 | Clear 4K UHD (UE81/84/86) |
|---|---|---|
| Processor | Q4 AI Processor | Crystal 4K Processor |
| AI Optimization | Yes (Samsung Vision AI) | Basic Upscaling & Scene Recognition |
| Color Accuracy | AI-powered sound optimisation | 100% Colour Volume, Pantone Validated |
| Sound Technology | AI-powered sound optimization | OTS Lite (3D virtual audio) |
| Voice Assistant | SmartThings, Bixby, Alexa | Bixby, Alexa (Built-in) |
| Security | Samsung Knox Security | Standard |
| Sizes Available | 43″, 55″, 65″, 75″ | 43″, 50″, 55″, 65″ (Varies by series) |
With the launch of this AI-enhanced TV range, Samsung wants to reinforce its leadership in India’s premium TV market, targeting tech-savvy consumers who value advanced viewing experiences, safety, and smart home integration.