After creating some gargantuan waves in the telecom industry Reliance Jio is now set to disrupt the Indian Direct-to-Home (DTH) industry.The company is working on a new technology that will make it easier to watch different channels at dirt cheap prices.
According to a report by TelecomTalk, Jio will offer SD (Standard Definition) channels for a monthly price of Rs 200 and HD (High Definition) channels along with SD content for just Rs 400. The telecom operator will be using eMBMS or Enhanced Multimedia Broadcast Multicast Service to provide the service for its customers.
For those who are not aware, eMBMS is a hybrid technology that will basically allow Jio to broadcast TV Channels and radio architecture to provide HD content to a large number of users at the same time. Interestingly, customers will not require having an active internet connection as most of the content will be in the broadcast mode for the offline viewing experience.
The report highlights that the company could launch the JioBroadcast application to all its Jio users, which is said to offer HD quality streaming service on Jio-Broadcast test devices.
Earlier, Reliance Jio has installed massive 4G-advanced MIMO (multiple-input and multiple-output) units at cricket stadiums in Mumbai and Delhi to provide users with high-speed data during the IPL matches. The deployment of such a technology means users will be able to attain superfast 4G speeds or as some say pre-5G speeds that help access seamless data connectivity at high speed inside a region of the high-density userbase.