In a move to empower digital literacy, Reliance Jio has announced its ‘Digital Udaan’ initiative for first-time internet users to understand the Internet. The company is working closely with Facebook to create the digital literacy program with audio-visual training and support for various regional languages.
With Digital Udaan, Jio will engage with its users every Saturday to help them learn about the JioPhone features and the use of various apps like Facebook and internet safely and connect with friends and family in secure way.
Jio will be employing audio-visual training in 10 different regional languages in India. The company has worked with Facebook to ensure that the modules are relevant for people in these cities and localities, and will provide train-the-trainer sessions and training videos and information brochures.
Jio’s Digital Udaan will be launched at nearly 200 different locations across 13 states with an aim to reach 7,000 locations in the near future.
Speaking about the announcement, Reliance Jio Director, Akash Ambani said, “Jio is always looking to work with key global partners to enhance the digital life experience of the Indian consumer. The Digital Udaan initiative is one such example, which will help eradicate barriers of information asymmetry and provide accessibility in real time. It is a program for inclusive information, education and entertainment, where no Indian will be left out of this digital drive. Jio envisions to take this to every town and village of India, achieving 100% digital literacy in the country”.
Facebook India VP and MD, Ajit Mohan also commented saying, “Jio is playing a vital role in driving India’s digital revolution by empowering millions of Indians and expanding access to the Internet. Facebook is an ally in this mission, and we are delighted to partner with Jio in attracting new Internet users and creating mechanisms for them to unleash the power of that access”.