PVR Cinemas in collaboration with HP has launched Asia’s first HP Virtual Reality (VR) Lounge today in an event held in Noida today. The VR Lounge is located at PVR ECX, Mall of India, Noida where people can now experience the whole new world of Virtual Reality. The Lounge is open for all starting today and is free for the next 15 days post which each session will cost you around Rs 100. Further, PVR also plans to launch around 10 VR Lounges across India.
The new PVR ECX contains four VR pods equipped with the latest technology of OMEN by HP ensuring an interactive experience. Further, the HP VR Lounge provides a whole new library of fascinating and adventurous immersive and interactive content curated from various different genres like drama, fiction, sci-fi, horror, action etc.
Ajay Bijli, Chairman and Managing Director, PVR Ltd said at the launch, “At PVR, we remain committed to providing an exceptional customer experience to our patrons. Virtual reality is the dawn of the new era that opens up limitless possibilities for pure entertainment. It transcends all boundaries of what is real and what is not and the high-end technology by HP provides a complete immersion into the digital world. Being the innovators in the realm of cinema, it is our continuous endeavour to be in sync with world’s latest technologies and VR is the next big thing that we have brought for the Indian audience.”
“We are delighted to partner with HP given their unmatched expertise in the technology domain. We believe that the VR readiness of all their upcoming products is exceptional. VR is the reigning trend in the entertainment industry and we are sure our patrons will have a great time exploring it.” – he added.