HomeNewsPenguin launches app for Nokia, Apple devices

Penguin launches app for Nokia, Apple devices

The app gives information on the latest book releases from Penguin books. It also gives information about upcoming books, even some exclusive excerpts of the upcoming books.

Now you don’t have to walk into a bookstore to browse through the new arrivals section; all the latest from the world of Penguin is now available on the mobile phone screen. Penguin has launched a free app for Nokia and Apple devices which is basically a mobile portal that provides information on all books published and represented by Penguin Books India.

The app has a ‘Just Published’ and ‘Bestsellers’ section. You can get a sneak-peak into the forthcoming Penguin books as you click on the “Coming Soon” tab.

Read up on latest publishing gossip in the News section and sign up for events in your city with a single click on the Events page. And, if you want to watch a video, recommend or discuss a book, click on “Stay Connected” and you will be redirected to the ongoing discussions on the Penguin India Facebook, YouTube and Twitter pages.

The Penguin app also offers an opportunity to the users to read exclusive excerpts from all our forthcoming books. However, the disappointing part is that there is no e-store to buy the books or pre order it or to download the eBook.

“As our society grows more mobile, readers are clamouring for information to be delivered to them in new and creative ways,” says Andrew Phillips, chief executive officer and president, Penguin Books India.

“This is only the beginning of our long-term strategy to provide readers with all the information on their favourite books and authors in exciting new formats, wherever they are and whenever they want it” he adds.

The Penguin app showcases the best books from Penguin including its top fiction and non-fiction bestsellers, covering a wide range from classics and best-loved books to the newest books written by the freshest talent, from books on business and management, politics and current affairs and memoirs to the fun, feisty Metro Reads, Mind Body Spirit books, books for children and young adults, and Penguin’s Hindi books.

The amazing world of Penguin’s books, authors, events and its newest developments in publishing are now readily available to you with a single click on your mobile phone.

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