Panasonic has today launched 38 new models in the washing machine segment – 23 new models in fully automatic and 15 new models in semi-automatic washing machines.
The new range of semi-automatic washing machines comes in the capacity of 7 kg up to 10.5 kg, and is priced in the range of Rs 11,600 – Rs 18,500. The new top load washing machine range is available in the capacity of 6.2kg to 8 kg and is priced between Rs 16,500 – Rs 33,200. All the products of the new range will be available at the Panasonic brand shops and other leading retail outlets across the country.
The 23 new models in the fully automatic top loading washing machines come equipped with special StainMaster+ technology that allows individual wash programs to tackle the most stubborn stains. The new range boasts of flexible 2 Way Washing Technology and comes with a built-in water heater that enables effortless washing by providing temperature control. With added features such as Water Re-use technology and White course, the new models ensure removal of dirt from deep inside the core of fabrics with minimal water consumption.
The new models possess in-built eco-friendly solutions like Aqua Spin Rinse for energy and water efficiency, that saves upto 28% of water consumption. There is Econavi Technology as well which helps save 20% water and upto 20% electricity consumption and re-uses water upto 23% by detecting wash load volume and water temperature.
The washing machines are powered by Active Foam System which allows washing of delicate garments including the ones with heavy designer work and embroidery. The fully automatic range features Premium Ergonomic Design, which makes it easy to load and unload the clothes and comes with Elite back panel.
With 15 new models in the semi-automatic washing machine segment, the new range is specially targeted at Tier II and III cities. The base of the washing machine is made extra sturdy and strong to offer lasting durability. The range is powered by the Active Foam System, which generates rich foam to enhance the washing quality, cleaning clothes whilst maintaining the colours and textures. The range features New Facia with soft closing lid for convenience and elegance.
Harshal Soman, Business Head, Home Appliances, Panasonic India, said, “Panasonic aims at manufacturing products that suit the evolving needs of a modern Indian family. This year, we are extending our home appliance range with an aim to bring the proprietary technologies to the homes of our consumers. The new range has been designed keeping in mind the comfort and convenience of our patrons and feature some peerless technologies to make the whole user experience seamless.”