Most of the users are willing to enter the freemium games, but not everyone playing the game spends the same amount of money.
According to Flurry, a mobile analytics firm, the younger players are more willing to enter the freemium games but are least willing to pay. There are less players between the age group of 25 to 34 years, but they are willing to pay more, so they are more attractive for the mobile gaming companies.
The word freemium combines the two words — free and premium. In the freemium business model, the basic game is given free to all the users, but the company makes money by offering advanced features of the game in lieu of payment.
The younger users are more loyal users of the game whereas the older gamers are loyal but they pay on their way up the levels of the game. For the sake of simplicity, the Flurry report terms the younger gamers as generation Y and the older gamers as the generation X. The company studied the gaming behaviour of 1.4 billion gaming sessions played by about 20 million users.
Flurry says the results are hardly surprising, since younger users have more time and less money whereas the older gamers have less time and more money. That’s why, the younger users are more inclined to go through the grind to progress in the game whereas the older users pay their way to rise through the different levels of the game.
“For consumers who have more time (or less money), they can afford (or must be) more patient. Younger gamers, presumably high school and college-age, likely have more time but less money. So the grind is something they are willing or must commit to, in order to progress. And with more total available time throughout their days, they can play more frequently,” stated a blog post on the Flurry website.